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rock333 wrote: At the IaaS Cloud layer virtualisation is going to be essential to allow the self service attributes, all painful and slow to do with physical hardware. Moving up the stack to PaaS and SaaS the use of virtualisation may, as you say, be less required if you put lots of smarts into your software. A lot of software does not have those smarts and by utalising virtualisation of the layers below can manipulate existing software architectures to have more cloudy attributes through automation (eg run load balancers and deploy more servers automagically). Over time, as new investment in software at...
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Working on Monaco Media Forum
It's my fourth year going to Monte Carlo for the Monaco Media Forum

It's my fourth year going to Monte Carlo for the Monaco Media Forum. The MMF is an invitation-only get together of about 350 digierati from the media and marketing worlds. Groupe Publicis (the number 4 advertising holding company but number 1 in digital revenue) and HSH Prince Albert II are the main patrons, along with Microsoft, Lenovo, Orange, Google (YouTube) and Booz & Co. I've helped with the agenda for a couple of years now. There will be a special panel on media clouds that will include Media Dojo alum Sean Knapp from Ooyala among others. At the event, I'll launch the MD Guide to Cloud Computing for Media and Marketing. The Guide will be a first stop for business layer media and marketing professionals who need to get a handle on the foundation concepts, tech, companies, and impact of cloud computing on their industry.

Read the original blog entry...

About John Gauntt
John du Pre Gauntt is the founder of Media Dojo, a blog focusing on the intersection of cloud computing and digital media/marketing. Previously, he was senior mobile analyst for eMarketer, where he covered mobile media and mobile marketing. He founded several research and communications firms focused on mobile technology, and worked on marketing research projects for LME Ericsson, NTT DoCoMo, Google and PricewaterhouseCoopers. Gauntt was also a business editor for The Economist Group in London and a corporate trainer for Matsushita Electric Corporation in Osaka, Japan. He holds a MS in Information Systems from the London School of Economics and a BA degree in English and American literature from the University of Tennessee-Chattanooga.

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