Ticketmaster, a Ticketmaster Entertainment, Inc. (NASDAQ: TKTM) operating business, has announced a new contract to provide ticketing and membership services for the Brisbane Lions AFC. The multi-year agreement with Ticketmaster will provide several critical elements of ticketing for the Brisbane Lions and their fans including:

• Provision of daily ticketing for all Brisbane Lions matches held at the Gabba including Ticketfast® online ticket delivery;
• Installation of upgraded venue entry and box office equipment to support all ticketed events and;
• Introduction of Archtics® Customer Relationship Management (CRM) Software to enhance the Brisbane Lions Membership experience including readily accessible online member services.

"We are pleased to commence with Ticketmaster and to develop a successful partnership for years to come," said Michael Bowers, Lions Chief Executive Officer. "We look forward to introducing one ticketing solution across all our fans as we enter such an exciting time for our football club."

“We are thrilled to partner with the Brisbane Lions and Ticketmaster is committed to providing quality service, distribution and platforms that will meet the current and future ticketing and marketing needs for the Brisbane Lions,” said Chris Forbes, Chief Operating Officer, Ticketmaster Australia and New Zealand. “Archtics® continues to grow its importance in supporting member based groups and the Lions will make it available to all their staff emphasising their commitment to their membership base.”

Tickets to the Brisbane Lions 2010 AFL Home and Away Season at the Gabba will go on-sale through Ticketmaster on 1 February 2010 and will be available fans to purchase via Ticketmaster.com.au.

About Ticketmaster Australia

Ticketmaster Australia is part of Ticketmaster Australasia Pty Ltd, wholly- owned by Ticketmaster the world's leading ticketing company. With offices in Victoria, New South Wales, Queensland and Western Australia, Ticketmaster Australia provides exclusive ticketing services for venues and events across the country including Queensland Cricket, Riverstage Brisbane, Big Day Out, Jupiters Theatre at Conrad Jupiters, Gold Coast 17AFL, Etihad Stadium, Melbourne International Comedy Festival, Star City, Capitol Theatre, Sydney Entertainment Centre, AAMI Stadium, Manuka Oval, Derwent Entertainment Centre, Bellerive Oval, Subiaco Oval, Challenge Stadium and the WACA. Clients receive state of the art ticketing services including fully integrated inventory management, access control and TicketFast® online ticket delivery, enabling patrons to enjoy faster and easier access to events across the country.

About Ticketmaster Entertainment, Inc.