CHICAGO, Nov. 30 /PRNewswire/ -- To celebrate its first year as the official beer sponsor of the 2009 Rock 'n' Roll Las Vegas Marathon & Half Marathon, and add a little fun and excitement for runners, MGD 64 today announced it will award an exclusive prize pack to the 64th place finisher in each age category of the full marathon.

MGD 64 prize packs will be awarded to the male and female 64th place finishers* in each of the thirteen age categories. Each winner will receive a gift basket full of fun items including branded apparel, a pedometer, a subscription to Inside Triathlon, Triathlete Magazine or VeloNews, and other great items.

"MGD 64 is the perfect choice for social beer drinkers with active lifestyles. Celebrating the 64th place finishers is a great way to reward runners who are literally on the go," said Tristi Pfeiffer, MGD 64 marketing manager. "Whether runners place first or 64th, everyone can reward themselves with the fresh, crisp taste of MGD 64."

In addition to awarding prize packs to the 64th place finishers, MGD 64 will host an experiential area at the pre-race Rock 'n' Roll Las Vegas Health & Fitness Expo at the Mandalay Bay Resort and Casino where legal-drinking-age consumers can receive product information and samples of the 64-calorie beer. MGD 64 will also offer a race-day spectator cheering section with t-shirts, thundersticks and other giveaway items. This one-of-a-kind cheer station will be the perfect spot for spectators to give a push of encouragement to runners.

And as a post-race reward, MGD 64 invites all legal-drinking-age participants to celebrate their achievement with one free MGD 64 at the Finish Line Festival beer garden just outside the Mandalay Bay Resort and Casino.

"Our partnership with MGD 64 is a great way for us to provide our participants, as well as their friends and families, with the best light beer available," said Adam Zocks, general manager for the Rock 'n' Roll Las Vegas Marathon & Half Marathon. "We utilize our Expo and Finish Line Festival to provide health and fitness products and information for our participants. This is a great setting for a brand such as MGD 64 to introduce its fresh, crisp taste to thousands of people who definitely have something to toast after finishing the race."

With just 64 calories and 2.4 grams of carbohydrates, MGD 64 has steadily grown in popularity with calorie-conscious consumers since it launched nationally in the summer of 2008. This is the brand's first year as the official beer sponsor of the eleven-event Rock 'n' Roll Marathon Series which hosts races in Nashville, San Diego, Seattle, Chicago, Virginia Beach, Philadelphia, San Jose, Denver, San Antonio, Las Vegas and Phoenix.

*Only participants 21 years and older are eligible to win the MGD 64 prize pack

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

About Rock 'n' Roll Las Vegas Marathon & Half Marathon

The inaugural Rock 'n' Roll Las Vegas Marathon & Half Marathon powered by Zappos.com to benefit the Crohn's & Colitis Foundation of America will take place on December 6, 2009, when more than 25,000 runners and walkers are expected to be at the start line on race morning. The marathon and half marathon courses give runners a one-of-a-kind view of the famed Las Vegas Strip, which will be closed to all vehicular traffic and reserved exclusively for race participants. A two-day Performance Expo, featuring over 100 vendors from the running, health and fitness industries, will take place at Mandalay Bay on Friday, December 4 and Saturday, December 5. All race participants must visit the expo to pick up their race number, timing tag, T-shirt and goodie bag. To register for the race or for more information about the Rock 'n' Roll Las Vegas Marathon & 1/2 Marathon, visit http://las-vegas.competitor.com or contact the Competitor Group at 800-311-1255.

SOURCE MillerCoors