iPhone News Desk
Samsung Slips on Its Own Banana Peel at Apple Trial
According to an internal e-mail, the advent of the iPhone in 2007 created a “crisis in design” for the Korean company
By: Maureen O'Gara
Aug. 8, 2012 09:30 AM
A slip by Samsung's lawyer gave Apple the chance to introduce evidence into the patent infringement trial in San Francisco that Samsung wanted suppressed, evidence culled from Samsung's own documents that Apple hinted it had before the trial began last week.
According to an internal e-mail by JK Shin, Samsung's head of mobile communications, the advent of the iPhone in 2007 created a "crisis in design" for the Korean company.
"Influential figures outside the company come across the iPhone, and they point out that ‘Samsung is dozing off.' All this time we've been paying all our attention to Nokia, and concentrated our efforts on things like Folder, Bar, Slide," Shin wrote. "Yet when our UX [user experience] is compared to the unexpected competitor Apple's iPhone, the difference is truly that of Heaven and Earth. It's a crisis of design."
Since Samsung brought up the little matter of its "crisis of design," it couldn't stop Apple from getting the memo in front of the jury. Shin called iPhone the "standard" and said, "I hear things like this: Let's make something like the iPhone."
Samsung dismissed it as "hyperbole" used to inspire the troops.
This was right after Apple showed the jury pictures comparing its icons to Samsung's knockoffs. Apple of course has accused Samsung of "slavishly copying" the iPhone and iPad - enough so that Apple's expert witness testified that consumers mistook one for the other - and Apple wants $2.5 billion for it, barring any trebling.
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