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Start-Up Creates New ‘Assimilated’ IT Architecture
It means to take on the convergence crowd like Cisco-EMC and HP with a product called OmniCube

Stand by, we're in for another IT infrastructure transformation if a Massachusetts start-up by the clumsy name of SimpliVity has anything to say about it.

It's been three years in the oven and finally declared itself done enough to sample the other day in public beta.

It means to take on the convergence crowd like Cisco-EMC and HP with a product called OmniCube, whose patent-pending OmniStack, 60 engineering-years in the making, is supposed to "assimilate all the functionality of today's disintegrated IT infrastructure in a single platform, whose focal point is the virtual machine and the VM administrator."

SimpliVity was started by Doron Kempel, who once headed EMC's Media Solutions Group and might still have a burr under his saddle about EMC, which lost him his new job as CEO of SANgate Systems after it sued him for breeching a non-compete back in 2001.

Anyway, the built-from-the-ground-up OmniCube is supposed to simplify IT infrastructure by combining 10 different products into one rather than dump old products that were never meant to work together into a "disjointed bundle" and call it convergence like the legacy boys do.

The platform is described as a 2U rack-mounted building block that delivers all compute, storage, data protection, and network functions at the VM level within vCenter.

That includes WAN optimization, unified global management, cloud integration, primary storage deduplication, backup deduplication, caching and global scale-out.

Two or more OmniCubes can be deployed together to form an OmniCube Global Federation, a massively scalable pool of shared resources that enables efficient data movement, extensive scalability and enterprise-class system availability managed globally from a single pane of glass.

As you might imagine it'll work on public clouds like Amazon's.

The start-up got the Americas CIO of Dassault Systemes Jim Chilton, presumably a beta customer, to say that the "OmniStack architecture is the most promising IT technology since virtualization."

Heady stuff.

The company says that with OmniCube "all data is deduplicated and compressed at inception, once and forever, at fine-grain 4KB-8KB data sets, across nodes, data centers, geographies, and the public cloud. The OmniCube Accelerator, a PCIe module responsible for all the intensive algorithm processing, ensures that the deduplication and compression can run inline with no impact on performance. The management and mobility of data in these very small data sets enables the assimilation of OmniCube's core functionality - data mobility, resource sharing, intelligent caching, scalability and high availability - into a single platform. Thus, OmniCube supplants the functionality of numerous traditional independent products."

The widgetry, which will also compete with other start-ups like Nutanix and Scale Computing, is supposed to be a VMworld next week and start at $54,990. It will go through the channel to target mid-size companies.

SimpliVity has raised an initial $18 million from Accel Partners and Charles River Ventures as well as its founder. It will reportedly go out for more money soon.

About Maureen O'Gara
Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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