From the Wires
Starwood Hotels & Resorts Launches Multi-Lingual Online News Service for Members of the Media
Nov. 6, 2012 03:00 AM
Starwood Hotels & Resorts today launches an engaging and multi-lingual
news portal designed to provide international journalists, bloggers and
other external audiences with easy access to major Starwood news. This
includes corporate and financial announcements, the latest news on the
company’s nine unique and compelling lifestyle brands and Starwood
Preferred Guest (SPG) offers and promotions. Created to shake up the
traditional corporate news page, the new Starwood
Media Centre uses innovative design and
the latest technology to deliver major news, high-definition video
content, high-resolution images and social media channels in an
easy-to-use format, specifically targeted to the needs of today’s
journalist.
In an effort to reach global media audiences, Starwood Media Centre
currently offers content in seven different languages including English,
Spanish, French, Italian, German, Arabic and Russian. The site provides
direct access to Starwood’s social media channels including Facebook,
Twitter and YouTube and offers a RSS feed. In addition to the web
portal, Starwood has also launched a Starwood Media Centre mobile
application providing access to news, company information and contact
details at the touch of a button for journalists on the go.
“With the creation of Starwood Media Centre, we wanted to completely
re-invent the way in which we communicate news to our target audience of
journalists around the world with a focus on quality content,
brand-driven design and advanced technologies,” said Oliver Bonke,
Senior Vice President, Sales & Marketing, Starwood Hotels & Resorts,
Europe, Africa and Middle East Region (EAME). “As the market leader in
digital innovation, we are proud to once again differentiate ourselves
in the hospitality industry with the launch of Starwood Media Centre.”
Highlights of Starwood Media Centre include:
-
Brand-focused design. Reflecting the distinct look, feel and
ethos of each of Starwood’s nine iconic lifestyle brands and SPG,
providing a true online branded experience.
-
Major news. The most recent press releases and materials
featuring major Starwood news, including earnings and corporate
announcements, growth strategies, hotel openings and restorations, new
brand initiatives, partnerships and updates on SPG.
-
Rich media assets. High-resolution hotel and event photography
and slick travel-related videos in high-definition. Photo and
editorial video content showcases the latest hotel openings, brand
initiatives and new Starwood destinations.
-
Social media integration. Direct access to Starwood’s social
media channels, including a live Twitter feed on the site from
@StarwoodBuzz, Starwood’s Twitter handle.
-
Mobile application. Providing simple access to the latest news,
brand information and contact details whenever and wherever a
journalist might need it. The mobile application responds to the needs
of today’s global journalists who are interacting with mobile
technology on a daily basis.
To experience the new Starwood Media Centre, please visit www.starwoodmediacentre.com.
About Starwood Hotels & Resorts Worldwide, Inc
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel
and leisure companies in the world with 1,128 properties in nearly 100
countries and 154,000 employees at its owned and managed properties.
Starwood is a fully integrated owner, operator and franchisor of hotels,
resorts and residences with the following internationally renowned
brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®,
Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company
boasts one of the industry’s leading loyalty programs, Starwood
Preferred Guest (SPG), allowing members to earn and redeem points for
room stays, room upgrades and flights, with no blackout dates. Starwood
also owns Starwood Vacation Ownership, Inc., a premier provider of
world-class vacation experiences through villa-style resorts and
privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
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