From the Wires
HIT Entertainment & Discovery Bay Games Announce Thomas & Friends® Steam Team Station App & Accessory for iPad®
Nov. 8, 2012 04:49 PM
NEW YORK, Nov. 8, 2012 /PRNewswire/ -- HIT Entertainment, one of the world's leading producers of high-quality children's entertainment, and Discovery Bay Games, the worldwide leader in iOS-exclusive game accessories, today announced a new game and accessory for iPad – Thomas & Friends® Steam Team Station. This Thomas & Friends-branded Duo™ accessory is compatible with the new Thomas & Friends Steam Team Station – Duo™ App, available now on the App Store.
Thomas & Friends Steam Team Station, the app-supported active play device for iPad, gets kids jumping, skipping, and racing with all of their engine friends. The app comes with three games – Steam Engine Relay, Sodor Spot-It, and Seek & Find Adventure. Six engine cards, including Thomas, Percy, and James, along with other engine favorites, interact with Steam Team Station, the app and iPad for action-packed adventures on the Island of Sodor.
"We're proud to collaborate with Discovery Bay Games on the launch of this innovative, new product that offers a unique play experience combining physical and digital interactivity," said Natasha Fishman, Senior Director, Digital Media & Marketing, HIT Entertainment. "Steam Team Station adds a new dimension to the Thomas product portfolio, and we are thrilled to bring this new experience to fans of the #1 Blue Engine."
"As the pioneer of toys and games built for iPad, we are always looking for innovative ways to combine the physical and digital. Thomas & Friends Steam Team Station highlights our ability to create amazing interactive gameplay experiences that kids love, by combining the digital magic of iPad with a physical toy," said Mike Sievert, CEO of Discovery Bay Games. "We look forward to further collaborating with HIT Entertainment to create additional game accessories for Thomas & Friends, the #1 rated show among U.S. preschool viewers[1]."
Perfect for ages 3 and up, the Thomas & Friends Steam Team Station accessory is now available at Apple Stores and Apple.com, Amazon, Target, and Toys"R"Us for $39.99. The Thomas & Friends Steam Team Station – Duo App is available for free from the App Store on iPad or at www.itunes.com/appstore.
Thomas & Friends Steam Team Station – Duo App Direct Link:
https://itunes.apple.com/us/app/thomas-friends-steam-team/id535522659?mt=8
About HIT Entertainment
HIT Entertainment is one of the world's leading children's entertainment producers and rights owners. HIT Entertainment is a division of Fisher-Price. HIT's portfolio includes properties such as Thomas & Friends®, Barney®, Bob the Builder®, Fireman Sam®, Angelina Ballerina®, Mike the Knight™, Pingu® and Rainbow Magic®. Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing, digital media, and live events and has operations in the UK, US, Canada, Hong Kong and Japan. For more information, visit www.hitentertainment.com
About Discovery Bay Games
Based in Seattle, Discovery Bay Games is a worldwide leader in mobile and tablet gaming accessories and supporting apps. In addition to developing original content, the company partners with the most recognized content owners in the world to deliver enhanced tablet play experiences to consumers. Discovery Bay is led by experienced game developers and professionals from a bevy of high-profile companies including Microsoft/XBox, AT&T, Cranium, Hasbro, and Screenlife. For more information, visit Discovery Bay Games or follow the company on Facebook or Twitter.
[1] Nielsen: Live + 7-day playback, based on ratings per coverage area in September 2012
SOURCE Discovery Bay Games
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