From the Wires
UBM Asia Supported a Special Charity Fashion Pop-up Sale Benefiting Crossroads Foundation
By: PR Newswire
Nov. 8, 2012 10:52 PM
HONG KONG, Nov. 9, 2012 /PRNewswire/ -- APLF Ltd., a UBM Asia JV company, sponsored Fashion with Compassion, an exclusive two-day charity pop-up sale held in tandem with Cashmere World and Fashion Access fairs at the Hong Kong Convention & Exhibition Centre (HKCEC) from 28-29 September 2012. A total sale of HK$60,500 (US$7,800) was raised for Crossroads Foundation, a Hong Kong based non-profit organisation.
(Photo: http://www.prnasia.com/sa/2012/11/08/20121108155307705961.html )
Initiated by Hong Kong fashion maven Ms. Mary Yan Yan Chan, Fashion with Compassion was the first collaboration between UBM/APLF and Crossroads Foundation to link the fashion industry to those in need worldwide. UBM/APLF had sponsored the venue for the pop-up store at the HKCEC.
Featuring a diverse range of fashionable apparel, shoes, accessories, and lifestyle products donated by top fashion and lifestyle brands and companies, the pop-up sale was dedicated to offering a unique opportunity for fashion lovers to shop for a range of high-quality products at a reduced cost (at 50% discount or more).
"On behalf of Crossroads Foundation, I am pleased to present Fashion with Compassion which is made possible by the generous support from UBM/APLF as well as numerous donors and sponsors. It offers a unique and exclusive platform for people to get involved and contribute to a great cause," said David Begbie of Crossroads Foundation.
Notes to Editors
For press enquiries, please contact:
Jennifer Law, Director of Corporate Marketing & Communications, UBM Asia
Elsie Hui, Corporate Marketing & Communications Executive, UBM Asia
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