NORWICH, England, November 12, 2012 /PRNewswire/ --

Online and mail order retailer ESE Direct is championing UK manufactured goods, with over 70 percent of products now made in the UK.

ESE Direct has a tradition of supplying high quality British-built products to businesses throughout the UK, and has been championing British manufactured products since its formation in 1975. This year ESE Direct has increased the range of UK manufactured products, adding new lines of changing room benches, workbenches, trolleys, grit bins, bike racks and shelters to its range. The company can now boast that over 70% of its products are UK manufactured.  

The range of products sold by ESE Direct has been increasing in response to popular demand. Whenever possible its customers are given the choice of buying British. "We are offering an increasingly wide range of products with similar features to match the needs of British businesses, and we believe that highlighting British manufactured products helps our customers with the decision making process" says ESE Direct Managing Director Simon Francis. On Its website, UK manufactured products are marked with a Union Flag to help its customers identify British made products.

There is a misconception that buying British products means having to pay a premium price. ESE Direct however has managed to source thousands of quality products at low prices. Supplying British-made products helps to ensure quality control, but it is also in response to genuine customer demand. ESE Direct customers are increasingly seeking out UK made products, which to a large extent is driven by the perception that 'British Built' means higher quality. With many UK businesses taking a greater interest in corporate responsibility, reducing 'product miles' and buying UK manufactured products can help to offset a company's carbon footprint; another good reason for buying British.

"We want our customers to buy from us time and time again" says Francis. He goes on to say that "we treat everyone as we would wish to be treated in their position and by giving our customers the opportunity to buy British at the best prices whilst providing excellent customer service we hope to give them every reason to return".  With over 99 percent of customers providing positive feedback and with sales soaring, it is a tactic which appears to be reaping dividends.  For further information on the British built products at ESE Direct visit http://www.esedirect.co.uk

Lee Newell +44(0)1603-629956, lee@esedirect.co.uk