From the Wires
Westfield Names Marianne Parkinson Group Customer and Marketing Leader
By: Marketwire .
Nov. 12, 2012 02:36 PM
WESTFIELD CENTER, OH -- (Marketwire) -- 11/12/12 -- Marianne Parkinson joins Westfield Insurance as the group customer and marketing leader, where she will lead Westfield's marketing and customer experience management functions.
"In recruiting for this leadership position, we sought a proven leader with a track record of success in applying research, data, analytics, segmentation, technology and service excellence to the goal of earning customer loyalty and trust," said Stuart Rosenberg, Westfield Group administration leader. "We are excited about the expertise Marianne Parkinson brings to enhancing our capabilities in marketing and customer experience management."
Prior to joining Westfield, Parkinson held several positions at USAA. Most recently, she served as assistant vice president of marketing strategy. In this position, she was responsible for promoting a culture of customer centricity across the enterprise.
Parkinson also served as the assistant vice president of demand generation, where she oversaw the company's brand marketing and creative, as well as sponsorship and event platforms. She also held the position of assistant vice president of segmentation strategy, a role that is responsible for defining segments, and developing and prioritizing member strategies.
Prior to USAA, Parkinson was vice president of strategy, financial markets for Harte-Hanks, general manager of marketing for SCANA Corp., and senior manager of research and new product development for GE Capital. She also served with Barnett Bank as marketing communications manager in consumer lending and bank retail marketing, and senior vice president of credit card marketing.
About Westfield Insurance
In business for more than 164 years, Westfield Insurance provides commercial and personal insurance in 21 active states, and surety services to customers in 31 states. Westfield is one of the nation's 50 largest property and casualty insurance groups, represented by a network of over 1,000 independent insurance agencies. Westfield Bank provides banking solutions for businesses and individuals, and Westfield Services provides service and training support for independent insurance agencies. Learn more about Westfield Insurance at www.westfieldinsurance.com.
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