From the Wires
DataSphere teams up with Sinclair Broadcast Group to Deliver Local Event Information and Small Business Marketing Solutions in 21 US Markets
Nov. 13, 2012 09:17 AM
BELLEVUE, Wash., Nov. 13, 2012 /PRNewswire/ -- DataSphere Technologies, the leading provider of hyperlocal web technology and sales solutions for media companies, today announced an agreement to launch new events calendars and specialized small business marketing solutions in 21 Sinclair Broadcast Group, Inc. markets across the U.S. including: Austin, Baltimore, Columbus, Dayton, Nashville and San Antonio. Featuring over 150,000 upcoming events, these calendars will be integrated into Sinclair's television station websites to provide a comprehensive source for local events and activities in their respective markets. In parallel, DataSphere is providing Sinclair with a turnkey technology platform and sales team to provide small local businesses with the opportunity to advertise to neighborhood-level audiences across Sinclair's TV station websites.
The stations featuring the new events calendar and marketing solutions are: WRGB (CBS) Albany, NY; WLOS (ABC) Asheville, NC; KEYE (CBS) Austin, TX; WBFF (FOX) Baltimore, MD; KFDM (CBS) Beaumont, TX; KGAN (CBS) Cedar Rapids, IA; WICS (ABC) Champaign, IL; WCHS (ABC) Charleston, WV; WTVC (ABC) Chattanooga, TN; WSYX (ABC) Columbus, OH; WTTE (FOX) Columbus, OH; WKEF (FOX) Dayton, OH; WWMT (CBS) Grand Rapids, MI; WSMH (FOX) Flint, MI; KTVL (CBS) Medford, OR; WZTV (FOX) Nashville, TN; KOKH (FOX) Oklahoma City, OK; WEAR (ABC) Pensacola, FL; WGME (CBS) Portland, ME; KUTV (CBS) Salt Lake City, UT; KABB (FOX) San Antonio, TX; WPEC (CBS) Palm Beach, FL.
"Sinclair is committed to finding the best resources to support our stations in creating strong content and serving the needs of both our advertisers and customers." stated Rob Weisbord, Vice President of New Media for Sinclair Broadcast Group. "DataSphere's technology and sales solution will help us continue to lead in delivering targeted and compelling information to residents of each neighborhood and connecting residents with the local businesses who can best serve their needs."
DataSphere's event calendar is the most complete source of local event listings, it provides the ability for visitors to submit events for free and easily find events by neighborhood, event type or specific timeframe. An example of the events calendar can be found at http://events.foxbaltimore.com/.
Similarly, DataSphere's technology platform and sales service is the only end-to-end solution for media companies looking for a rapidly implementable, turnkey mechanism to address the massive small business advertising market. With partnerships covering over 111 US markets and more than 72% of the population, the revenue potential of DataSphere's unique approach to engaging small local businesses has been firmly established.
"We're excited about the opportunity to work with one of the broadcasting industry's major players to bring a new option for local information," stated Satbir Khanuja, CEO of DataSphere. "In addition to event information which is of particular interest to the residents of these communities, small local businesses will now have an extremely compelling alternative platform to reach and communicate with their specific customer base."
About DataSphere Technologies:
DataSphere Technologies, Inc. (www.datasphere.com) is the leading Web Technology & Hyperlocal Ad Sales company focused on generating online profits for media companies including Gannett, Meredith Corporation, Sinclair Broadcast Group, Raycom Media, Local TV LLC, Fisher Communications, and Hubbard Broadcasting. DataSphere powers 2,000+ neighborhood websites covering over 70% of the US population and offers a range of turnkey solutions to rapidly improve website monetization and visitor experience with minimal investment of time and money. The company is headquartered in Bellevue, Washington.
SOURCE DataSphere Technologies
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