From the Wires
United Nations Foundation Chooses HasOffers to Track Performance
By: Marketwired .
Nov. 14, 2012 09:40 AM
SEATTLE, WA -- (Marketwire) -- 11/14/12 -- HasOffers, the industry leader for affiliate tracking software, announced that The United Nations Foundation's Global Good Challenge (GGC), an ambitious digital initiative to digitally connect global citizens who are committed to helping the United Nations improve the lives of the world's poorest, is using HasOffers to manage, track, and optimize digital media campaigns.
The GGC has received generous donations of promotional inventory via partnerships with a number of media distribution companies to help spread the word. GGC is utilizing HasOffers to effectively track and optimize campaigns across all distribution partners in order to achieve the best possible outcome for the challenge.
"Having detailed reporting is critical in order for us to measure which campaigns are proving to be the most effective," says Zaw Thet, Founder and Executive Chairman, Palindrome Advisors and member of UN Foundation's Global Entrepreneurs Council. "Being able to track the entire 'funnel process' is easy within the HasOffers dashboard, allowing us to make more informed decisions about budget allocation and creative development."
"I'm thrilled to be supporting the UN Foundation with scalable tracking and reporting," says Peter Hamilton, CEO of HasOffers. "It isn't every day we get the chance to help a campaign that addresses poverty, environmental sustainability, climate change, and other important work being done by the Greater Good Challenge."
About United Nations Foundation Global Good Challenge
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