From the Wires
CarMD Launches New Infomercial Aimed At Getting More Consumers to Try the Easy-to-Use CarMD® Vehicle Health System™ Product
By: PR Newswire
Nov. 17, 2012 08:00 AM
IRVINE, Calif., Nov. 17, 2012 /PRNewswire/ -- CarMD.com Corporation today announced the debut of its new direct response television infomercial production featuring host Mel Arthur of As Seen on TV and magicJack™ notoriety. The 28.5-minute infomercial features a brand new offer for the CarMD® Vehicle Health System™, designed to allow even more consumers to enjoy the benefits of this popular, easy-to-use product risk-free. The new creative begins airing on regional and national cable and network stations across the U.S. today. To see a clip from the infomercial, visit www.carmd.com and click the "Saw CarMD On TV?" button.
The CarMD Vehicle Health System, which launched its first infomercial in 2009, is a product that has completely revolutionized how consumers approach car maintenance and repair decisions. Right out of the box, it provides everything to monitor a new or aging car's health, including an easy-to-use handheld device, software, USB cable, batteries and handy caddy. In seconds, the CarMD device can be plugged into any 1996 or newer car, light truck, van, SUV or hybrid to check for problems. This is ideal for used car inspections, peace of mind and as part of a regular maintenance program. CarMD also includes access to generate online Vehicle Health Reports to see if repairs are needed, what parts and labor should fairly cost so you don't overpay for car repairs, scheduled maintenance reminders, safety recalls alerts, and more.
The new infomercial features a 30-day trial offer. This guarantees that customers who take advantage of this limited-time DRTV offer may try CarMD risk-free for 30 days at absolutely no cost to them and with no questions asked should they wish to return the product. But CarMD vice president, Art Jacobsen, is confident that returns will be minimal.
"When consumers first hear about CarMD they find it hard to believe there's a product that can help the average driver monitor their car's health without getting dirty or running to the mechanic every time they have a problem. Even our biggest skeptics become advocates once they try our product and see that CarMD does exactly what we say it will and more," said Jacobsen. "We have testimonials from folks across the country who are astounded that a product like CarMD not only exists, but is easy to use, and can empower them in so many ways. We're so confident that CarMD will deliver results, that we're willing to make this aggressive trial offer so more of middle America can try CarMD for themselves."
CarMD's target demographic is literally anyone who owns or is responsible for the upkeep of a 1996 or newer vehicle – foreign or domestic. Mel Arthur was tapped to oversee production of this new infomercial because of his past experience and success in helping companies such as magicJack reach mainstream America. The new CarMD spot is believed to be one of the fastest TV infomercials ever produced, with just one month from contract signing to initial airing. The spot is a new production and direction for CarMD, drawing on some of the creative from past CarMD infomercials, including the spot that earned 2011 ERA Moxie Awards Best Long Form of the Year -- Under $250,000.
The mission of Irvine, Calif.-based CarMD.com Corporation is to empower consumers and the vehicle market by providing the tools and information needed to make better-educated decisions about their vehicles' health and maintenance. An ISO 9001:2008-certified company, CarMD's premiere product is the CarMD® Vehicle Health System™ (MSRP $159.80). The company has built the largest, most up-to-date database of diagnostic trouble codes; expert fixes and repair costs, which it uses to compile the annual CarMD® Vehicle Health Index™. For more information, visit www.CarMD.com.
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