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From the Wires
Research and Markets: Online Advertising Forecasts
By: Business Wire
Nov. 19, 2012 07:07 AM
Research and Markets (http://www.researchandmarkets.com/research/dhh4lr/online) has announced the addition of the "Online Advertising Forecasts" report to their offering. Global online advertising revenues will reach $143 billion in 2017, according to a new report from Digital TV Research. The Online Advertising Forecasts report estimates that the 2017 total is more than double the $66 billion recorded in 2010 and considerably up from the $92 billion predicted for 2012. The US will remain the dominant territory for online advertising expenditure. Its share of online advertising revenues stay at 40% of the global total, although its online ad spend will grow from $26,040 million in 2010 to $58,133 million in 2017. The UK will retain second place, recording $11,724 million in 2017. China will overtake Japan to take third place in 2014. China's online advertising revenues will grow from $2,600 million in 2010 to $10,808 million in 2017. Published in November 2012, this 34-page PDF report covers 40 countries. Contents include: - Executive summary and analysis - Online advertising country profiles. NEW FOR THIS EDITION - Global forecasts summary (2010-2017) - Total household forecasts (2010-2017) - Fixed broadband household forecasts (2010-2017) - Fixed broadband household as % of total households (2010-2017) - Online advertising expenditure forecasts (2010-2017) - Online advertising expenditure per broadband household (2010-2017) Key Topics Covered: Forecasts (2010-2017) contain the following detail for each country: - Total households (000) - Fixed broadband households (000) - Broadband households/Total households (%) - Online advertising total (US$ mil.) - Online advertising per broadband household (US$) 40 Countries Covered: - Argentina - Australia - Austria - Belgium - Brazil - Canada - China - Czech Rep. - Denmark - Finland - France - Germany - Greece - Hong Kong - Hungary - India - Indonesia - Ireland - Israel - Italy - Japan - Malaysia - Mexico - Netherlands - New Zealand - Norway - Poland - Portugal - Romania - Russia - Singapore - South Africa - South Korea - Spain - Sweden - Switzerland - Taiwan - Turkey - UK - USA For more information visit http://www.researchandmarkets.com/research/dhh4lr/online Latest AJAXWorld RIA Stories
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