From the Wires
Worldwide Launch: New Educative Packaging for Barton & Guestier AOC Wines
By: PR Newswire
Nov. 20, 2012 03:04 AM
BORDEAUX, France, November 20, 2012 /PRNewswire/ --
Barton & Guestier: The passport to the great French Appellations
Barton & Guestier has completed the worldwide launch of the new packaging of its extensive range of AOC wines, covering 19 appellations* coming from six of the main French winegrowing regions.
To view the Multimedia News Release, please click:
The new educative labels represent a true invitation to travel to France and to discover and learn about the great French vineyards and their appellations.
The backlabels provide information and QR codes linking to the product sheet, the B&G website and the company fanpage on Facebook.
The new packaging replaces the Barton & Guestier Gold Labels.
The launch of the range is accompanied by promotional actions for trade and consumers with B&G Cooler bags, free dropstops on informative neckhangers, individual giftpacks and a real B&G passport!
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