yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
Real Christmas Spirit Cannot Be Found Online!

HAMBURG, Germany, November 25, 2012 /PRNewswire/ --

- Cross reference: Picture is available at epa european pressphoto agency ( and -

In the ever more relentless struggle with online retailers to win over consumers, the traditional retail sector is increasingly exploiting its own characteristic strengths. "The coming Christmas shopping season gives it a clear advantage. Real Christmas spirit cannot be found online!" explains Dr. Kersten Rosenau, founder of the Hamburg-based specialist Christmas decoration company First Christmas (, which operates worldwide. To build on this advantage, the retail trade is investing more money in Christmas decorations this year. "The shopping centres view spectacular Christmas decorations as their chance to be seen as "Christmas centres", the place where you can experience Christmas like nowhere else!" Rosenau adds.

Just putting up some tinsel and a couple of stars is no longer enough. Expectations are growing. Rosenau gives accounts of 30 metre high illuminated trees (Westfield, London), 120 kilo pine cones (Höfe am Brühl, Leipzig) and the biggest illuminated angels (Centrum Chodov, Prague) in the world. In 2012, many decorations are XXL in German shopping centres and, as the expert knows, this is also the case in most other European countries. "We have been serving small, large and even ultra-large shopping malls for many years in locations such as Dubai, Milan, London and Moscow, and we have a particularly strong presence in Germany. This year, across all the countries, we can see a desire to make the Christmas decorations in shopping centres much more lavish than they were a few years ago." reports Rosenau. Another trend is the combination of light, often including changes in colour, with music. There are computer-controlled star shows following the New York model, and 25 metre high trees made from balls of light, each one computer-controlled.

A one- to two-year planning period is not uncommon and decorating a centre often costs 500,000 euros or more. Nowadays it is the responsibility of highly specialised interior designers, set designers, theatre dramaturgs and event technicians, who create appropriate Christmas staging tailored to suit the building. "When the Christmas decorations in shopping centres are switched on, traditionally around the start of Advent, over 500 specialists will have carried out their work for our company alone, having professionally decorated more than 100 shopping centres. "Putting online retailers into a real sweat," laughs Rosenau.

Dr. Kersten Rosenau, First Christmas by ROSENAU GmbH
Tel.: +49-(0)40-86-64-875-0
Mobile: +49-171-380-7266

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest AJAXWorld RIA Stories
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In th...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX pl...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Mic...
Microsoft took another step toward being king of the cloud hill when it announced in January that it was releasing its Azure stack to the public. There are many technical reasons why this is cool, but more importantly, it's the psychological advantage this gives Microsoft. Goog...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and ...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers