From the Wires
ReachLocal Expands International Footprint in South America
Nov. 26, 2012 09:37 AM
ReachLocal,
Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for
small- and medium-sized businesses (SMBs), today announced it opened its
first South American office in Sao Paulo, Brazil, marking the eleventh
country in which it operates.
The company chose Brazil as its first presence in the region because it
has the fifth largest online market with nearly 90 million Internet users(1).
The country is expected to have rapid online growth due to high rates of
mobile and social media use(2). In addition, the online
advertising spend in Brazil was $804 million in 2011(3).
“We are continuing to grow our international footprint and help more
local businesses to acquire, manage and retain customers online,” said
Nathan Hanks, co-founder and President of ReachLocal. “Brazil is known
for high levels of entrepreneurship and SME activity, which makes it an
ideal location for the company and hub for expansion in the region.”
With the addition of Brazil, ReachLocal’s global presence now includes
North America, Europe, Eastern Europe, Asia Pacific, and South America.
Jose Coscelli is the CEO of ReachLocal Brazil. Prior to joining the
company, Mr. Coscelli served as Chief Operating Officer of Globalweb
Brazil, a cloud computing company. From 2006 to 2009, Mr. Coscelli was
Vice President Sales of Dedalus Prime, an outsourcing provider. From
2001 to 2006, Mr. Coscelli served as Sales Director of Siemens LTDA
Brazil.
For more information about ReachLocal, visit http://www.reachlocal.com,
follow us at http://www.reachlocal.com/social,
or email info@reachlocal.com.
About ReachLocal, Inc.
ReachLocal,
Inc.'s (Nasdaq:RLOC) mission is to help small- and medium-sized
businesses (SMBs) acquire, maintain and retain customers via the
Internet. ReachLocal offers a comprehensive suite of online marketing
solutions including search engine marketing (ReachSearch™), Web presence
(ReachCast™), display retargeting (ReachRetargeting™), display
advertising (ReachDisplay™), online marketing analytics (TotalTrack®)
and assisted chat service (TotalLiveChat™), each targeted to the SMB
market. ReachLocal delivers this suite of services to SMBs through a
combination of its proprietary technology platform and its direct,
"feet-on-the-street" sales force of Internet Marketing Consultants and
select third-party agencies and resellers. ReachLocal is headquartered
in Woodland Hills, CA, with offices throughout North America and in
Australia, the United Kingdom, Germany, the Netherlands and Japan.
Subscribe to ReachLocal's free newsletter
to receive news, tips, and other online marketing insights.
(1) http://www.newmediatrendwatch.com/world-overview/34-world-usage-patterns-and-demographics
(2)
http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/42-brazil
(3)
https://sites.google.com/site/globalbusinessmap/
Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements. These
statements are based on the current expectations or beliefs of
management of ReachLocal and are subject to uncertainty and changes in
circumstances. Actual results may vary materially from those expressed
or implied by the statements herein due to (1) changes in economic,
business, competitive, technological and/or regulatory factors, (2)
failure of the AdWords strategic relationship with Google to produce
expected results; (3) failure to compete successfully in a highly
competitive and rapidly changing marketplace, (4) failure to retain key
employees, and (5) other factors affecting the business operation of
ReachLocal. More detailed information about these and other factors that
may affect current expectations may be found in filings by ReachLocal
with the U.S. Securities and Exchange Commission. ReachLocal is under no
obligation to, and expressly disclaims any such obligation to, update or
alter its forward-looking statements, whether as a result of new
information, future events, or otherwise.
About Business WireCopyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.
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