From the Wires
M&M'S World® to Deck the Halls for the Holidays
Dose of Seasonal Cheer to Arrive via M&M'S® Holiday Villages in All Five Locations
By: PR Newswire
Nov. 28, 2012 02:16 PM
MT. ARLINGTON, N.J., Nov. 28, 2012 /PRNewswire/ -- December will be festive at M&M'S World® stores as Mars Retail Group today unveiled the new M&M'S World Holiday Village in each of their five M&M'S World locations, as well as online at www.mmsworld.com.
The M&M'S World Holiday Village features a variety of seasonal-themed merchandise including dispensers, clothing, ornaments and, of course, holiday-themed M&M'S® Brand Chocolate Candies. In addition to festive merchandise and decorations, each store is planning holiday-themed events throughout December.
"M&M'S® have been part of holiday celebrations for more than 70 years," said Glen Tetreault, Director of Store Operations, Mars Retail Group. "So it was only natural that we create a special holiday-themed experience within each of our M&M'S World locations for our guests to enjoy as they get into the holiday spirit."
M&M'S World is also celebrating the holidays on Facebook (www.facebook.com/mmsworld) through a special app that allows fans to create M&M'S-themed holiday greeting cards. Users can choose among six seasonal border designs featuring the famous M&M'S characters, upload their favorite family photo and then share their card with family and friends via Facebook, Twitter or e-mail. Fans can also download and print their holiday card at home, on-line or via a local retailer.
M&M'S World® stores are located in New York, Orlando, Las Vegas, Henderson (Nev.) and London, each packed with a huge range of exclusive M&M'S® Chocolate Candies and merchandise, including clothing, kitchenware, bedding, jewelry, and glassware, as well as seasonal items and locally-themed M&M'S® branded products.
About Mars Retail Group
Mars Retail Group is a division of Mars, Incorporated. A private, family-owned company, Mars, Incorporated was founded in 1911 and employs more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world's leading brands: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™, SERAMIS®, CIRKUHEALTH™ and COCOAPRO®.
About M&M'S World
SOURCE Mars Retail Group
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