From the Wires
Media Industry Leader Scott Crystal Joins Zumobi as Chief Revenue Officer
Former CEO of TV Guide Poised to Drive Revenue Strategy and Exponential Growth
By: Marketwired .
Nov. 29, 2012 12:00 PM
SEATTLE, WA -- (Marketwire) -- 11/29/12 -- Zumobi, a leading mobile media company, today announced the appointment of highly respected media veteran Scott Crystal as chief revenue officer based in their New York office. Crystal brings more than 20 years of experience in the media industry and numerous achievements driving revenue for iconic brands including TV Guide, Fast Company, National Geographic, and Ziff-Davis. In the newly created CRO position, Crystal will oversee the monetization of Zumobi's Brand Integration (ZBi) platform and will lead all revenue generating operations.
Prior to Zumobi, Crystal served in pivotal roles at major media companies that include Vice President of National Geographic, Executive Vice President of Ziff-Davis, President of Fast Company, and CEO & President of TV Guide. Crystal began his career at the New York Times, later leaving to help launch USA Today. Most recently, Crystal led lifestyle brand The Daily Meal, as president and CRO where he oversaw nine different premium content channels. Crystal was also elected to the American Advertising Federation's Advertising Hall of Achievement for his role in elevating the perception, profile, and profits of National Geographic Magazine.
"As a respected leader in the media industry and someone that I've known for many years, I am thrilled to welcome Scott to the Zumobi team," said Ken Willner, CEO of Zumobi. "Scott has an outstanding record of success at scaling emerging media businesses and I look forward to his contribution toward accelerating Zumobi's growth trajectory."
Crystal's professional accomplishments include orchestrating the dramatic reinvention of the TV Guide brand, which drove higher consumer engagement, better reader demography, and sustainable profitability. He also established the Business Innovator marketing platform for Fast Company and Inc. magazines, and launched National Geographic Adventure while driving record revenues for National Geographic Magazine and National Geographic Traveler.
For over six years, Zumobi has been an innovation leader in the mobile media space. Zumobi is well positioned for significant growth as the mobile advertising industry is forecasted to almost double this year to $1.2 billion.
"Premium content publishers have recognized the importance of delivering compelling content across all digital devices and Zumobi has raised the bar with ZBi by enabling seamless brand integration into premium media apps," Crystal said. "Zumobi has been ahead of the curve since they were founded in 2006 and I'm honored to join such a talented team to leverage my extensive multi-platform media experience while spearheading revenue strategies for the company."
Zumobi PR Contact:
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