From the Wires
Finesse Solutions Turns to HiveMind Marketing to Revitalize Website
A Digital Brand Transformation For A Leader In Biotech Products And Services
By: PR Newswire
Dec. 4, 2012 06:33 PM
SAN JOSE, Calif., Dec. 4, 2012 /PRNewswire-iReach/ -- Tom Lauck, CEO of HiveMind Marketing, Inc., a Silicon Valley-based digital marketing firm, announced today that the company has been retained by Finesse Solutions, Inc., a Santa Clara company focused on providing novel sensor, hardware, and software solutions for process control in the biotechnology and pharmaceutical industries, to provide a revamped website. HiveMind Marketing will create a new website designed to support the company's planned market growth in Asia Pacific, Europe, the United States and Canada.
"Finesse Solutions' strong presence in the biotech industry and its focus on unique sensor, hardware, and software solutions gives the company a clear advantage over its competition," stated Jean-Luc Beulay, Director of Marketing, Finesse Solutions. "With so many different products and solutions, it is vitally important that our internet-based marketing efforts be both strong as well as consistent in order to communicate the company's differentiators and secure its top position in the market."
Research for the new website, which has a planned launch in 2013, will include in-depth interviews with customers, partners and staff, and brainstorming sessions, as well as traditional market and competitor research. All of HiveMind Marketing's core competencies — market & brand research, information management, website design and development, lead generation and nurturing, and email marketing — will be utilized to create, develop and deploy a new and robust website that welcomes end-users, partners, analysts, and media.
"We're always pleased to collaborate with leaders in their industries. Over the past few years we have seen tremendous opportunity in the biotech sector, and have added clients like AB Sciex, Molecular Devices, and Fluxion BioSciences, so Finesse Solutions is a perfect fit for our growing presence in this sector," said Tom Lauck, president and chief creative officer, HiveMind Marketing.
"We're confident that HiveMind Marketing will be able to ensure that our website finally provides the user experience our target audiences value," added Jean-Luc Beulay.
About Finesse Solutions, Inc
California-based Finesse Solutions, Inc., has established a proven record in providing turn-key, scalable solutions for single-use upstream bio-processing. The Finesse product platform includes an extensive portfolio of novel disposable sensors, modular configure-to-order automation hardware, and intelligent software that can harmonize global bio-process information and technology transfer. Finesse also offers a complete set of services including startup, commissioning, and validation for rapid and reliable deployment of single-use equipment into cGMP manufacturing applications.
About HiveMind Marketing, Inc.
HiveMind Marketing is a San Jose-based digital marketing agency with special experience and expertise working with high tech and biotech organizations. The agency's unique inbound marketing approach is gaining traction among B2B Fortune 1000 businesses.
Rather than coming into prospective clients with a cookie-cutter plan that applies traditional marketing techniques and isolated tactics, HiveMind Marketing develops a strategic marketing plan for each client identifying and executing the specific tactics needed to deliver measurable results for their business. Tactics include inbound marketing, content marketing, social media, web design, email, and search, all backed by comprehensive analytics.
HiveMind Marketing headquarters are located at 111 N. Market St., San Jose, California, in the heart of Silicon Valley. Clients include such companies as AB Sciex, Symmetricom, Amulet Technologies, Guava Technology, Trend Micro, Pathlore, SFL Data, Molecular Devices and Johnson & Johnson. For more information, please visit www.hivemindinc.com.
Media Contact: Ellen Strzalkowski, 408-418-4620
SOURCE HiveMind Marketing, Inc.
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