From the Wires
OpenMoves Selects Conductor Searchlight to Enhance Its Search Marketing Services
Conductor Searchlight Enables OpenMoves to Scale SEO Operations, Delivering Faster Results for Clients and a Path for Agency Growth
By: Marketwire .
Dec. 10, 2012 08:50 AM
NEW YORK, NY -- (Marketwire) -- 12/10/12 -- Conductor, the global leader in Search Engine Optimization (SEO) technology, today announced that Conductor Searchlight has been selected by digital marketing firm, OpenMoves to optimize its natural search operations and drive greater results for its clients. The Conductor Searchlight platform provides OpenMoves with a complete technology platform for monitoring, managing and improving the natural search efforts of its clients. The real-time business intelligence gathering and data-driven recommendations provided by the Searchlight platform enables OpenMoves to boost website traffic, identify new opportunities and win competitive edge for its clients, resulting in improved client service and satisfaction.
"I was impressed with Searchlight the moment I saw its trending keyword capacity," said Brian Cooper, Search Engine Marketing Lead at OpenMoves. "By integrating Searchlight into our search marketing practice we can manage the natural search needs of each client from a single platform and create customized dashboards for all clients that deliver relevant information instantly. The platform has also proven to be extremely helpful in new business, allowing us to identify weaknesses in a prospect's existing search initiatives and offer recommendations that can be put into practice immediately."
OpenMoves is a boutique online firm that services the SMB market and large e-commerce providers with SEO, PPC and email-marketing services using its propriety OM3 platform. Given the company's growing client base and non-formulaic SEO approach, OpenMoves knew they needed to increase efficiency with a more strategic technology-based approach to SEO. OpenMoves sought an SEO technology partner that offered a flexible infrastructure that could scale in lock-step with their business and meet the increasing demands of a rapidly growing client base. With an enterprise SEO platform in place, OpenMoves also looked to automate time-intensive and error-prone manual processes and reallocate staff resources to other revenue-generating activities.
Conductor Searchlight is the preferred cloud-based, SEO platform for Web marketers, SEO teams and the agencies that support them. As the first and most widely adopted SEO platform, Conductor has transformed SEO by providing users with the visibility, intelligence and control needed to stay ahead of the thousands of data points that affect a company's search ranking, while its superior reporting capabilities allow users to showcase the success and calculate the ROI generated by SEO initiatives. As a result, more digital agencies use Conductor Searchlight than any other enterprise solution.
"Natural search is the leading driver of website traffic and converts visitors at a higher rate than any other inbound marketing source including paid search and social media," said Seth Besmertnik, CEO of Conductor. "Strategic, innovative agencies like OpenMoves recognize the importance of natural search and are turning to industry-leading platforms like Conductor Searchlight to scale search marketing services, provide excellent client service and grow their businesses."
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