From the Wires
Social Media Market Share for Smartphones: Sysomos Report
'Industry Insider' Looks at Social Buzz, Sentiment and Share-of-Voice for iPhone, Android, BlackBerry and Windows
By: Marketwire .
Dec. 11, 2012 10:50 PM
TORONTO -- (Marketwire) -- 12/11/12 -- Not only do people love to talk on their smartphones, they also love to talk about them; what models they own, what they're doing with them and, of course, all the nifty apps they're using. And where better for smartphone users and consumers to talk about their smartphones than in social media, where the whole world can hear the good, the bad and the ugly? To determine which smartphone gets the most and best social buzz, Sysomos, the industry leader in social media monitoring and analytics software, has focused its second Industry Insider report on the smartphone market.
The latest Sysomos social media report examines conversations in the United States, the United Kingdom and Canada from June 1 to August 31, 2012 and compares social mentions of iPhone, Android, BlackBerry and Windows. Statistics and trends provide an inside look at the smartphone industry and reveal how each brand fared in the social media arena across different demographics and social platforms.
Men talk far more about smartphones in social media (both in general and about specific brands) than women.
Quote from Sheldon Levine, Sysomos Community Manager
Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, forums, video sites and major news sources.
Our products give you the ability to quickly discover the tone of the conversations and identify sentiment by gender, age and location.
PDF Attachment Available: http://www.sysomos.com/campaign/insider02/Sysomos_IndustryInsider_Smartphones.pdf
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179753
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