From the Wires
For auto advertising, "social-mobile" is the next big thing
New report published by the AIM Group, 2012 Global Classifieds Annual
By: PR Newswire
Dec. 12, 2012 06:30 AM
ALTAMONTE SPRINGS, Fla., Dec. 12, 2012 /PRNewswire-iReach/ -- Mobile advertising is penetrating the global automotive advertising industry, but auto advertising's evolution to "the next big thing" --- "social-mobile" services --- is already under way.
Social-mobile is just one auto advertising industry transformation documented in a new report published by the AIM Group, 2012 Global Classifieds Annual. The report shows how leading automotive classifieds sites are gaining market share by adding and improving tools for mobile use. The use of Facebook, apps for IPhones and Android phones, and mobile versions of auto classified websites are all fast-growing trends that are changing auto advertising for the better. And, other classified sectors are sure to follow suit.
One Danish auto portal covered in the AIM Group report is working with responsive design, putting the company ahead of the curve. The website sniffs the difference between platforms (computer screen, tablet, smartphone) and rearranges its layout to suit the user's experience.
"If you think about what your customers are already doing with their phones and tablets, you really can't afford to ignore the trend of social-mobile," said Jim Townsend, principal of the AIM Group and editorial director of the report. "Incorporating social-media tools like Facebook, user reviews and social sharing of information into auto advertising is the direction every publisher needs to go."
The 107-page report from the AIM Group profiles leading auto classified sites worldwide with detailed analyses of 28 countries. It includes over 30 charts and graphics. The report is available for $795 / €608 at AIMgoup.com.
"This report shows the most critical steps that automotive listing sites need to ensure they stay in the lead," said Peter M. Zollman, founding principal of the AIM Group. "More important, we show how it's being done and we offer the best practices for other ad publishers to learn from in order to begin solid implementation."
Note to editors: Zollman and Townsend are available for interviews or background information. Zollman: 407-788-2780 / peterz@AIMgroup.com; Townsend: 713.550.0699/ jimt@AIMgroup.com. For free media copies of the report for editorial use, call 407-788-2780 or email info@AIMgroup.com .
About the AIM Group: The AIM Group, formally the Advanced Interactive Media Group LLC, is the world's leading consultancy in interactive media and classified advertising. It publishes Classified Intelligence Report, the continuous advisory service known as "the bible of the classified advertising industry." Founded in 1998 and based near Orlando, Fla., the AIM Group works with leading media companies, dot-coms, broadcasters, yellow-page publishers and technology companies. It provides strategic and tactical consulting; sales training; proprietary and published research about interactive media; and other services.
Media Contact: Jennifer Waxman-Loyd The AIM Group, Advanced Interactive Media Group LL, 407.949.4444, firstname.lastname@example.org
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SOURCE The AIM Group, Advanced Interactive Media Group LLC
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