From the Wires
FOX Affiliates To Join 2013 PromaxBDA Station Summit In Las Vegas
By: PR Newswire
Dec. 13, 2012 01:15 PM
LOS ANGELES, Dec. 13, 2012 /PRNewswire-USNewswire/ -- PromaxBDA, the leading global association for marketing, promotion and design professionals, today announced that for the first time, Fox Broadcasting Company (FOX) will participate as an affiliate partner in the 2013 Station Summit. Taking place June 25-28, 2013, the Station Summit is the single most important annual gathering for local broadcasters.
FOX, with its 25 owned-and-operated stations and more than 175 affiliates, will hold its annual FOX Promotion Executives Conference (FPEC) over two days, kicking off the weeklong event. The network joins ABC, CBS, The CW, NBC and Telemundo of the broadcast networks who have been partners since the Station Summit began.
"We have been watching the growth of the Station Summit and have worked closely with the PromaxBDA team to align FPEC – our annual station conference – with the Summit," said Nick Belperio, Senior Vice President of Marketing, Fox Broadcasting Company. "We look forward to providing our FOX affiliates with an incredible week of conversation and content centering on our FOX brand and on the local television business."
"We are excited that Fox Broadcasting will be an affiliate partner for the 2013 Station Summit," said PromaxBDA president and CEO Jonathan Block-Verk. "The impact the FOX affiliates have on the market is significant and we welcome their full involvement, bringing the Station Summit's projected attendance to its highest to date." The 2013 Station Summit for local station general managers, and marketing, promotion and creative services executives, is designed to specifically focus on the issues, trends and emerging business opportunities driving success in local television. The Summit will be held June 25-28, 2013 in Las Vegas and will feature creative and strategic meetings with broadcast affiliates, studios and station groups, as well as PromaxBDA speakers, sessions and awards. Early confirmations to participate as of this press release are affiliate partners: Fox Broadcasting, NBC Broadcasting, Telemundo, CBS Television Network and The CW; and studio partners: Warner Bros. Entertainment, CBS Television Distribution, Debmar Mercury, Sony Pictures Television International, NBC Universal Domestic Television Distribution and Twentieth Television.
Last year's summit was a sold-out event and the same is expected for 2013. For more information, or to attend, please visit promaxbda.org/local and for Station Summit updates, speaker information and promotions, follow PromaxBDA on Twitter at @PromaxBDA and on Facebook at facebook.com/PromaxBDA.
PromaxBDA (promaxbda.org) leads the global community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.
About Fox Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year – a feat that has never been achieved in broadcast history – while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
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