From the Wires
GLOSSYBOX Ships the Two-millionth Beauty Surprise
Total financing over 55 million euro / Dynamic growth planned for 2013
By: PR Newswire
Dec. 17, 2012 04:20 AM
BERLIN, December 17, 2012 /PRNewswire/ --
In just under a year and a half, GLOSSYBOX has become the global leader in the beauty box market-the 2,000,000th GLOSSYBOX has now been sent. The product concept is based on the regular delivery of a luxurious beauty surprise, sent right to the homes of customers and always packed in an elegant box. For 2013, GLOSSYBOX is anticipating further dynamic growth that will be financed by notable investors.
Founder and global CEO Charles von Abercron: "A lot has happened since the founding of GLOSSYBOX a year and a half ago: The company and the range of products have grown rapidly, we consist of over 300 employees, and we are present in 16 countries. GLOSSYBOX is supplementing the beauty collections of more than 200,000 customers around the world every month. The delivery of the two-millionth GLOSSYBOX is a wonderful milestone to top off an already very successful year. We are also looking forward to a period of further dynamic growth in 2013. It can already be said that GLOSSYBOX has created a new standard, revolutionizing the ways in which people discover new beauty products, and beauty brands reach early-adopting target groups."
End-users and the beauty industry profit equally from the global GLOSSYBOX network: GLOSSYBOX subscribers receive again and again the newest beauty trends delivered to their homes, complemented by an editorial magazine with information, trends, and news relevant to the respective box theme. The company provides the beauty industry with an ideal marketing platform for increasing sales and reaching the attractive target group known as "early adopters."
In March 2011, Beauty Trend Holding started with GLOSSYBOX Beauty, a monthly beauty box for women. After just a year, the extremely successful product served as an attractive box model for the target groups men, teenagers, and mothers. Product preselection tailors each box to individual subscribers and the contents offer a surprise every time. The monthly GLOSSYBOX Beauty boxes contain at least 5 deluxe versions of decorative and care cosmetics. Each box includes a mixture of high-end, niche, and trend brands.
GLOSSYBOX is well positioned for further growth: Beauty Trend Holding GmbH is currently receiving more than 55 million euro in financing. Investors include Rocket Internet, Holtzbrinck Ventures, and Investment AB Kinnevik.
About the company:
GLOSSYBOX is a product of Beauty Trend Holding GmbH, founded in February 2011. The company has its headquarters in Berlin and is led by founders and CEOs Charles von Abercron and Brigitte Wittekind. GLOSSYBOX is currently available in 16 countries: (Austria, Brazil, Canada, China, France, Germany, Israel, Italy, Japan, Korea, Netherlands, Poland, Spain, Sweden, United Kingdom, USA). Further information can be found at http://www.glossybox.de.
SOURCE Beauty Trend Holding GmbH
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