Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
Brand Loyalty Key to Stabilising and Growing Retail Stores, Advises Synqera

ST. PETERSBURG, Russia, Dec. 17, 2012 /PRNewswire/ -- The retail market may have experienced a downturn in recent years due to the challenging economic climate; however, according to leading technology firm Synqera, brand loyalty is the key to growth in the retail sector. Therefore, retailers should be doing everything they can to support brands in their efforts to secure loyal followers.

Whilst it is recognised that customer loyalty is a major consideration for both brands and retailers in a highly competitive market, retailers should also think about innovative ways to achieve higher engagement, advises Synqera, developers of the multi-media payment terminal SIMPLATE.

Kirill Gorynya, CEO of Synqera, explains: "Establishing brand loyalty is not a new concept and retailers have been keen to aid brands in this quest with various in store marketing tactics, as it has a direct benefit to them. However, the approach needs to move with the times if retailers are to grow, and both retailers and brands should be grabbing the opportunity to capitalise on the latest developments in technology to keep one step ahead of the competition.

"Loyalty schemes have certainly become not only popular but expected by shoppers. Social media channels have also been widely utilised by brands to great effect, but in a noisy arena, a more sophisticated approach is required. The latest retail technology devices allow retailers and brands to jump on board in a new and exciting area."

Synqera recently developed and brought to market SIMPLATE, a media communications device used at the point of payment that utilises real-time data to target the customer at this crucial time. SIMPLATE allows retailers to get the most out of offers and incentives in-store by using customer data to tailor them to each shopper. It enables integration into the retailer's current infrastructure to enhance existing loyalty schemes, and offers an advertising platform for brands and partners – which creates an additional revenue stream for the retailer.

The device features a touch screen and a camera that can verify the customer, allowing it to make offers and advertising even more bespoke. There is also NFC (Near Field Communication) technology, which can facilitate contactless transactions and read authorised loyalty and payment cards. The terminal is also connected to the internet to for possible usage of the external data, alignment with on-line services and customer's social media profiles.

Kirill concluded: "The world of technology is continually evolving and the retail sector is no different. Those who do not embrace the developments will get left behind, I believe, as technology is the key to continued growth."

For further information about Synqera and the SIMPLATE platform, visit www.synqera.com.

Contact: Georgina Dunkley, Client Service Director at Punch Communications Synqera@punchcomms.com or 01858 411 600.

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE Synqera

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest AJAXWorld RIA Stories
Are you developing or hosting PHP applications? Are you doing performance sanity checks along your delivery pipeline? No? Not Yet? Then start with a quick check. It only takes 15 minutes and it really pays off. As a developer you can improve your code, and as somebody responsible...
Poorly performing websites, like Twitter’s recent fiasco with Ellen’s selfie, are a constant source of irritation for users. At first you think it’s your computer, or maybe someone on your block is downloading the entire “Game of Thrones” series. But, when nothing changes after r...
Have you seen this error message before “java.sql.Exception: ORA-00060: deadlock detected while waiting for resource”? This is caused when parallel updates require locks on either rows or tables in your database. I recently ran into this exception on an instance of an IBM eComme...
When the agile movement re-cast the roles of the SDLC they did so with small projects as the baseline of their experience. A typical minimal SDLC method includes subject matter experts (those who execute the current workflow activities), a Project Manager, a Business Analyst, a S...
Telerik Controls are great for building modern, rich clients, and web applications often seen at the enterprise level. I just worked with a company that uses these controls in their soon-to-be-released customer-facing SharePoint portal. They ran a small load test that showed that...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE