From the Wires
Passenger Choice Awards Touts Reputation for Fair, Accurate Survey Responses
Top Global Research Firm, Nielsen Company, Provides Independent Survey Analysis for Objective Results
By: PR Newswire
Dec. 26, 2012 10:01 AM
NEW YORK, Dec. 26, 2012 /PRNewswire/ -- A consumer survey is only as strong as its methodology. The Passenger Choice Awards, which caters to airline passengers worldwide, stands out as a consistent and accurate way for travelers to express opinions related to the overall passenger experience, with results fully vetted and tabulated by globally recognized research and ratings firm, The Nielsen Company.
The Passenger Choice Awards is a program designed by the Airline Passenger Experience Association (APEX) to give travelers from around the world a direct way to let airlines know how they feel about specific services – from inflight publications and Internet connectivity to the atmosphere of the airline's terminal lounge. APEX created the awards as a way to gather constructive feedback and, ultimately, to improve the passenger experience.
In three years, the program has seen response rates more than triple, a testament to the program's reputation and methodology.
"Our surveying methods are solid, and our honest approach is something to be proud of," said Maria Ungaro, APEX Awards Director. "While other passenger survey programs could be tempted to inflate or exaggerate results, APEX and Nielsen stand firmly behind our awards."
The Passenger Choice Awards uses an open survey that can be completed online by any member of the traveling public year-round. Passengers are encouraged to participate every time they fly, and airlines appreciate that their passengers have access to a straightforward survey program.
The Passenger Choice Awards surveys are open year-round and are available at www.passengerchoiceawards.com.
Contact: Ron Gumucio – 212.297.2113 firstname.lastname@example.org
SOURCE Airline Passenger Experience Association (APEX)
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