From the Wires
Brits Most Popular New Year Resolutions Revealed
By: PR Newswire
Dec. 30, 2012 07:01 PM
LONDON, December 31, 2012 /PRNewswire/ --
New technology and life's modern pressures mean over 60% of us no longer make traditional New Year's resolutions - instead we're promising to reduce the stressful aspects of our life to create a better work-life balance.
Whilst Brits are still making traditional health and fitness related resolutions,with losing weight the third biggest aim,the results unveiled a host of new goals people are forming to help manage the pressures of a 'modern life'.
The research, commissioned by private gym chain LA fitness, found that quitting smoking and drinking less were predictable features, but more modern day New Year's resolutions included reducing the amount of time spent on social networking sites and simply leaving work on time more often.
The dwindling number of smokers and the fact that a large percentage of people are on year-round diets has sounded the death knell for the age-old resolutions we all once vowed to stick to - 75 per cent no longer make a traditional resolution.
Other modern resolutions include upgrading our car, topping up our wardrobe regularly and making more time for friends and family.
Many of the resolutions in the survey revolve around making our quality of life better and reducing stress levels with 23% of people saying they're planning to go travelling, nearly half (41%) want to save money and nearly half (45%) intend to read more books and buy a Sunday newspaper (11%) in 2013.
Technology plays a huge part too, with people pledging to cut the amount of times they text people, and even slashing the number of friends they have on Facebook and planning to use Ebay to sell unwanted items.
Yesterday, Tony Orme, Marketing Director at LA fitness said: ''The traditional resolutions we're used to hearing or even making ourselves are less prominent this year.It's clear that the majority of people are really feeling the pressures of a hectic lifestyle so are now trying to focus on making more time for themselves, their friends and family.
"But it's important to remember that taking time to exercise and eating a balanced, healthy diet not only give you more energy, but they also help to manage stress levels."
The trend in long-term targets for the New Year, rather than typical resolutions comes after seven in 10 people say they feel the old resolutions are a waste of time and never stuck to. The average person will break their New Year's resolution in just under five weeks. Two thirds said their approach to 2013 is to make gradual improvements without 'putting a name on it' or setting unrealistic targets.
The biggest celebrity inspiration for women comes in the figure of 1. Cheryl Cole, followed by
LA fitness has launched its New Year Health Resolutions Campaign across its 80 private health clubs,with a half price membership offer for those signing up in January for 2013. check out http://www.lafitness.co.uk - at midnight on 31st December 2012.
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