From the Wires
Robi Axiata Selects Comptel Social Links to Automate Customer Engagement and Optimise Business Performance
By: Business Wire
Dec. 31, 2012 02:00 AM
Comptel Corporation (NASDAQ OMX Helsinki: CTL1V) today announced that Robi Axiata Limited has chosen Comptel Social Links to help it become the leading mobile operator in Bangladesh. The communications service provider (CSP) will replace its manual marketing campaign management and analytics tools with Comptel’s technology, to automate contextually-relevant interactions, provide a better customer experience and drive business performance improvements.
Leveraging Comptel Social Links, including its Social Network Analysis (SNA) capabilities, Robi will be able to step up its micro-campaigning significantly. The CSP will be able to detect and prevent multi-SIM usage, identify and reduce churn, and predict customers’ future propensity for product upsells. Plus, Comptel’s predictive analytics technology will enable Robi to segment marketing based on customers’ usage, interests, location, and inclination to churn and influence, as well as utilise advanced offer management to upsell products and services.
Comptel, OSS, customer engagement, Comptel Social Links, analytics, Robi Axiata Limited, Robi, Bangladesh, Comptel Fulfillment, provisioning, Social Network Analysis, SNA, Comptel Fulfillment, CIQ4T, Contextual Intelligence for Telco, CSP, marketing, churn, offer management, predictive, mobile
About Comptel Corporation
Since 1986, Comptel has helped more than 280 service providers across 85 countries meet over one billion subscribers’ communications and infotainment needs. Comptel’s solutions are built on an event – analysis – action strategic framework that leverages the company’s strengths in event data processing and advanced predictive analytics to enable real-time action. Comptel’s service fulfillment, mediation, charging and policy control, and predictive social analytics products with implementation and professional services enable service providers to enhance customer engagement and, in turn, create revenue, reduce costs and lessen churn. Comptel has a global team of nearly 700 professionals, and net sales were EUR 77 million in 2011. For more information, visit www.comptel.com.
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