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Hispanic Foods and Beverages in the U.S., 5th Edition





 


 

 

NEW YORK, Dec. 31, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Hispanic Foods and Beverages in the U.S., 5th Edition
http://www.reportlinker.com/p01053185/Hispanic-Foods-and-Beverages-in-the-US-5th-Edition.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Juice

Tortillas and taco kits outsell hamburgers and hot dog buns. Salsa boasts almost twice the dollar sales of ketchup. Latino culture has impacted the U.S. grocery aisles to such an extent that it has redefined American cuisine, or more accurately that its long-standing role in American cuisine has expanded to become irrepressibly evident. Hispanic foods and beverages appeal to a wide variety of consumers, from Spanish-only speakers to multicultural consumers and foodies to, in fact, most households in America.

And marketers have taken note. The market isn't only the playground of traditional Hispanic food companies like Goya and the Gruma Corporation. Mainstream marketers such as General Mills and Kraft have jumped on the bandwagon as well, not only with Latin-flavored products but also with mainstream products whose market share they'd like to grow with the expanding Hispanic population.

This report examines the market for Hispanic foods and beverages in the U.S., including the trends driving growth and creating new product development and sales opportunities. Readers will learn about fast-growing brands and rising stars; the diverse range of Hispanic products; demographics and psychographics of the Hispanic foods and beverages consumer, and information on consumption habits; and the new, engaging ways in which marketers are connecting with customers.

The report segments and quantifies the market by channel and product type, providing historical sales figures and forecasts through 2017. The report examines market size based in part of retail sales-tracking data from SymphonyIRI, and the consumer landscape based on extensive analysis of Experian Simmons national consumer survey data. The report also maps out the competitive situation at the marketer and brand levels, with detailed profiles of several of the biggest Hispanic marketers in the food and beverage arena.

Chapter 1 Executive Summary

Scope and Methodology

 

Scope of Report

 

Report Methodology

 

Size and Growth of the Market

 

2012 Sales of Almost $8.2 Billion

Table 1-1 Total U.S. Retail Sales of Hispanic Foods and Beverages, 2009–2012 (in millions of dollars)

 

 

Sales Expected to Reach Almost $10.7 Billion by 2017

Table 1-2 Projected U.S. Sales of Hispanic Food and Beverages, 2013-2017 (in millions of dollars)

 

 

Mexican Foods and Sauces Grow Slowly

Table 1-3 IRI-Tracked Sales of Mexican Foods and Sauces, 2012

 

 

Tortillas, Salsa Have Redefined American Cuisine

 

Hispanic Products Found Everywhere in the Grocery Store

 

Much of the Country Consumers Hispanic Foods

 

Hispanics Growing and Getting Younger

 

Hispanics' Buying Power Rising

 

Mainstream Consumers Getting More Adventurous

 

No Shortage of Innovation in the Industry

 

Marketing Dollars Increase

 

Retailers Expand Selection, Staff

 

The Competitive Landscape

Table 1-4 Food Categories and Top Hispanic Brands

 

 

Every Mexican Food Category Has Gained

 

Hispanics Enjoy Variety on a Budget, Trying New Products

 

Chapter 2 Market Trends

 

Market Size and Growth

 

Hispanic Food and Beverage Sales Rise to $8.2 billion

Table 2-1 Total U.S. Retail Sales of Hispanic Foods and Beverages, 2009–2012 (in millions of dollars)

 

Figure 2-1 Total U.S. Retail Sales of Hispanic Foods and Beverages, 2009–2012 (in million $)

 

 

Mild Growth From Mexican Foods and Sauces

Table 2-2 SymphonyIRI-Tracked Sales of Mexican Foods and Sauces, 2012

 

 

Refried Beans, All Other Mexican Sauces Lead in Growth

Table 2-3 SymphonyIRI-Tracked Sales of Mexican Foods, 2012

 

Table 2-4 SymphonyIRI-Tracked Sales of Mexican Sauce, 2012

 

 

Tortillas, Salsa Outsell Many All-American Staples

Table 2-5 SymphonyIRI-Tracked Sales of Select Categories Compared to Tortillas/Taco Kits, 2012

 

Table 2-6 SymphonyIRI-Tracked Sales of Select Categories Compared to Salsa, 2012

 

 

Hispanic Products Make Inroads in Non-Hispanic Grocery Categories

Table 2-7 SymphonyIRI-Tracked Share and Growth of Hispanic Brands in Select Categories, 2012

 

 

Market Dynamics

 

Consumers of Hispanic Foods and Beverages Are Wide and Varied

 

Growth of Hispanic Population

Table 2-8 Demographic Snapshot of the U.S. Population, 2011 (number and percent of U.S. Hispanic population)

 

Table 2-9 Projected Population Growth, Hispanics vs. Other Population Segments, 2015-2050 (in thousands)

 

 

Number of Hispanics Under Age 14 to increase 14% by 2015

Table 2-10 Population of 2- to 12-Year-Olds by Race and Hispanic Origin, 2008 (in thousands)

 

Table 2-11 Change in Population of Kids Under the Age of 14,by Race and Hispanic Origin, 2010 (in thousands)

 

Table 2-12 Median Age of U.S. Population, by Race, 2011 (years)

 

 

California Has Largest Latino Population, New Mexico Highest Concentration

Table 2-13 20 U.S. States with Largest Hispanic Populations, 2011 (number and percent of U.S. Hispanic population)

 

Table 2-14 20 U.S. States with Largest Concentration of Hispanics, 2011

 

 

Hispanics' Buying Power a Significant Force in the Economy

Table 2-15 Projected Growth in Hispanic Buying Power, 2008-2013

 

 

Top Hispanic Origin Groups

 

Mainstream Consumers Widen Their Embrace

 

Restaurant Trends Have an Influence

 

Flavors With Room for Growth

 

Innovation Efforts Target Hispanic Foods and Beverages

 

Sofi Awards Recognize Hispanic-Inspired Products

 

Leading Marketers Boost Their Hispanic Media Investment

 

Mainstream Retailers Try to Attract Hispanic Shoppers

 

Common Hispanic Foods and Beverages

Table 2-16 Foods and Beverages Identified as Hispanic

 

 

Looking Ahead

 

More Hispanic Food & Beverage Sales on the Horizon

Table 2-17 Projected U.S. Sales of Hispanic Food and Beverages, 2013-2017 (in millions of dollars)

 

Figure 2-2 Total Projected U.S. Retail Sales of Hispanic Foods and Beverages, 2010–2014 (in million $)

 

 

Chapter 3 The Competitive Landscape

 

Competitive Overview

 

All Types of Marketers Serve the Industry

Table 3-1 U.S. Retail Hispanic Foods and Beverages: Select Marketers, Brands, Products Offered, and Websites, 2012

 

 

Gruma Rules Tortillas

Table 3-2 SymphonyIRI-Tracked Sales Top Marketers of Hard/Soft Tortillas/Taco Kits, 2012

 

Table 3-3 SymphonyIRI-Tracked Sales of Top Marketers of Refrigerated Tortillas, 2012

 

Table 3-4 SymphonyIRI-Tracked Sales of Top Marketers of Frozen Tortillas, 2012

 

 

ConAgra, General Mills Lead In Refried Beans

Table 3-5 SymphonyIRI-Tracked Sales of Top Marketers of Refried Beans, 2012

 

 

Juanita's Leads Mexican Food Items Category

Table 3-6 SymphonyIRI-Tracked Sales of Top Marketers of Mexican Food Items, 2012

 

 

Tostitos Dominates Salsa, But Small Players Abound

Table 3-7 SymphonyIRI-Tracked Sales of Top Marketers of Salsa, 2012

 

 

Pace Paces Picante Sauce

Table 3-8 SymphonyIRI-Tracked Sales of Top Marketers of Picante Sauce, 2012

 

 

Ortega Takes Almost Half of Taco Sauce

Table 3-9 SymphonyIRI-Tracked Sales of Top Marketers of Taco Sauce, 2012

 

 

Las Palmas and Old El Paso On Top of the "All Other Mexican Sauce/Marinade" Category

Table 3-10 SymphonyIRI-Tracked Sales of Top Marketers of All Other Mexican Sauce/Marinade, 2012

 

 

Hispanic Brands/Flavors a Major Force in the Frozen Hand-held Entrees (non-breakfast) Category

Table 3-11 SymphonyIRI-Tracked Sales of Top Marketers of Frozen Hand-held Entrees (non-breakfast), 2012

 

 

Frozen Appetizers/Snack Rolls Category Feels Hispanic Influence

Table 3-12 SymphonyIRI-Tracked Sales of Top Marketers of Frozen Appetizers/Snack Rolls, 2012

 

 

Goya a Major Player in "Vegetables – All Other Beans" Category

Table 3-13 SymphonyIRI-Tracked Sales of Top Marketers of "Vegetables – All Other Beans" Category, 2012

 

 

Goya Is Tops Among Branded Dried Beans/Grains

Table 3-14 SymphonyIRI-Tracked Sales of Top Marketers of Dried Beans/Grains, 2012

 

 

Hispanic Marketers Gaining Ground in Dry Rice and Dry Rice Mixes

Table 3-15 SymphonyIRI-Tracked Sales of Top Marketers of Dry Rice, 2012

 

 

Flavors are the Future of Carbonated Soft Drinks

Table 3-17 SymphonyIRI-Tracked Sales of Top Marketers of Regular Soft Drinks, 2012

 

 

Kraft Dominates Aseptic Juices and Juice Drinks

Table 3-18 SymphonyIRI-Tracked Sales of Top Marketers of Aseptic Juice Drinks, 2012

 

Table 3-19 SymphonyIRI-Tracked Sales of Top Marketers of Aseptic Juices, 2012

 

 

Hispanic Marketers Are Major Contributors to the Canned Juice Category

Table 3-20 SymphonyIRI-Tracked Sales of Top Marketers of Canned Fruit Juice, 2012

 

Table 3-21 SymphonyIRI-Tracked Sales of Top Marketers of Canned Juice Drinks, 2012

 

 

Chapter 4 Marketer Profiles

 

B&G Foods

New Products

 

Marketing

 

 

Campbell Soup

 

ConAgra

New Products

 

 

General Mills

Marketing

 

 

Goya Foods

Goya Gives Back

 

New Products

 

Marketing

 

 

Gruma Corp.

New Products

 

Marketing

 

 

Jarritos

 

Kraft Foods

 

MegaMex Foods (Herdez/Hormel Joint Venture)

 

OLÉ Mexican Foods

 

PepsiCo/Frito-Lay

New Products

 

Marketing

 

 

Ruiz Foods

Marketing

 

 

J.M. Smucker

 

Windsor Foods

 

Chapter 5 The Consumer

 

U.S. Consumers of Hispanic Foods and Beverages: Demographics

 

Note on Experian Simmons Surveys

 

U.S. Households Use of Mexican Foods Increases

Table 5-1 Mexican Food & Ingredients Usage, 2004-2012 (Number in Thousands & Percent)

 

Table 5-2 U.S. Households Who Use Mexican Food/Ingredients,by Race/Ethnicity, 2012 (percent and index)

 

 

Every Mexican Food Category Has Gained

Table 5-3 U.S. Households That Use Mexican Food/Ingredients,by Product Type, 2004-2012 (percent)

 

 

Burritos are Mainstream, Enchiladas and Tamales Less So

Table 5-4 Demographics of Adult Mexican Prepared Food Users by U.S. Households, 2012 (Index)

 

 

Use of Peppers and Condiments Varies by Age

Table 5-5 Demographics of Mexican Peppers and Condiment Users by U.S. Households, 2012 (Index)

 

 

Flour Tortillas Used by Most Demographics

Table 5-6 Demographics of Adult Tortilla and Tostada Users by U.S. Households, 2012 (Index)

 

 

Families Embrace Kits and Taco Fixings, But Other Differences Emerge

Table 5-7 Demographics of Adult Mexican Prepared Food Users by U.S. Households, 2012 (Index)

 

 

Traditional Brands Rank among Hispanic Households;Whites and Blacks Go for Mainstream

Table 5-8 U.S. Households Who Use Mexican Food/Ingredients,by Brand, 2012 (index)

 

Table 5-9 U.S. Households Who Use Mexican Food/Ingredients,by Brand, 2012 (index)

 

 

Hispanic Households Index More Heavily for Some Brands

Table 5-10 Brands That Skew Towards Hispanics, 2012 (index)

 

 

U.S. Consumers of Hispanic Foods and Beverages: Attitudes and Behaviors

 

Experian Simmons Food Lifestyle Segmentation

 

Hispanics Lean Towards Variety on a Budget

Table 5-11 Experian Simmons Food Lifestyle Segmentation,by Race/Ethnicity, 2012 (Index)

 

Table 5-12 Experian Simmons Food Lifestyle Segmentation,by Race/Ethnicity, 2012 (Percent)

 

Figure 5-1 Experian Simmons Food Lifestyle Segmentation,by Race/Ethnicity, 2012 (Percent)

 

 

Experian Simmons Retail Shopper Segmentation

 

Hispanics Look for Discounts and New Products

Table 5-13 Experian Simmons Retail Shopper Segmentation,by Race/Ethnicity, 2012 (Index)

 

Table 5-14 Experian Simmons Retail Shopper Segmentation,by Race/Ethnicity, 2012 (Percent)

 

Figure 5-2 Experian Simmons Retail Shopper Segmentation,by Race/Ethnicity, 2012 (Percent)

 

 

Hispanics Seek Out New Stores and Specialty Stores;Favor Lunch Over Other Meals

Table 5-15 Food and Shopping Psychographics by Race/Ethnicity,2012 (Index)

 

Table 5-16 Food and Shopping Psychographics by Select Brands,2012 (Index)

 

Table 5-17 Food and Shopping Psychographics by Select Brands,2012 (Index)

 

 

Meals by Latina Moms


To order this report:
Juice Industry:
Hispanic Foods and Beverages in the U.S., 5th Edition

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Contact Nicolas: nicolasbombourg@reportlinker.com
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