SCOTTSDALE, Ariz., Jan. 2, 2013 /PRNewswire/ -- The star of the newly launched Vemma Bod-e 2.0 app is TV Celebrity Transformation Specialist and best-selling author, Chris Powell. The app, available as a free download for iPhone and Android, helps users by delivering 84 different daily video clips directly from Chris and his wife, Heidi, which allows them to act as the user's own personal diet coaches. These 84 videos are delivered on a once-per-day basis over the first 12-week period of the user's experience with the app. Also, the app features 6 daily "push" notification messages to keep the user on track to reach their weight loss goals.

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The app guides people desiring a weight change through the Bod-e Transformation Plan, a carb-cycling weight loss program that the Powell's developed for Vemma Nutrition Company, based on Chris Powell's New York Times best-selling book, Choose to Lose: The 7-Day Carb Cycle Solution.

"I often hear people say that they don't have time to lose weight. With the Vemma Bod-e app, people don't have that excuse anymore. It walks you through the entire program, day by day, and multiple times each day, reminding you what to do and when to do it," says Chris Powell. "It's just like having Heidi and me right at your side, educating, inspiring and motivating you every step of the way."

The app, which has won numerous awards, sends users 6 daily messages about what and when to eat, exercise advice, along with daily video messages from Chris and Heidi Powell. It also includes recipes and a weight-loss tracker tool. The recently updated version of the app also includes fast-food eating options from the 20 most popular fast-food chains.

Features of the Vemma Bod-e App include:

• 84 daily video tips from Chris and Heidi Powell
• Up to 6 "push" notifications per day to keep you on track
• Reminders of what and when to eat
• Carb cycle schedule on a daily, tomorrow and "next week" view
• Grocery list builder based on your Bod-e recipes
• Recipe favorites option
• Fast-food menu that lists the "carb-cycle approved" menu items from the top 20 restaurant chains
• Integrates a Bod-e Trainer free website to expand your options
• Progress Tracker with weekly progress photo upload
• Entry form to join the Chris Powell 12-Week Bod-e Challenge, with the grand prize winners receiving a cruise vacation, professional makeover, shopping spree, cash and more!

"Vemma has invested in this app because we see that mobile technology can be used to transform lives for the better. We're a company that believes in giving value to the customer whether they buy something from us or not. We're betting people will fall in love with this app and the lifestyle Chris and Heidi Powell are known for. If any of our Bod-e products or our new Chris Powell Bod-e Shake can help them get to their goals faster, everybody wins! Their contributions to the Vemma Bod-e app have made it a 'game changing' app people can use to help achieve their weight loss goals," commented Vemma CEO BK Boreyko.

About Vemma
Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every day, thousands of people join the company's mission to make a positive difference in the lives of others through the sharing of the clinically studied Vemma formula. The Vemma brands, including Verve, a healthy energy drink, coupled with the company's rewarding business opportunity; help people to live a better quality of life, both physically and financially. Vemma is headquartered in Scottsdale, Arizona and distributes its products through a global network of independent Brand Partners. For more information, please visit vemma.com.

About Chris Powell
Chris Powell is the star of the ABC primetime television show, Extreme Makeover: Weight Loss Edition, which is currently filming its third season. Chris holds a degree in exercise science, with concentrations in biomechanics and physiology, and the training accreditation Certified Strength and Conditioning Specialist (CSCS). Powell is a recurring expert on Good Morning America and The Dr. Oz Show and has appeared on numerous national shows including The View, The Oprah Winfrey Show and 20/20. He is the author of the New York Times best-selling book, Choose to Lose: The 7-Day Carb Cycle Solution. He also writes a regular column about healthy living for The Huffington Post. Chris' wife Heidi Powell, a personal trainer, life coach, and transformation specialist is joining Chris as a co-star in the third season of Extreme Makeover: Weight Loss Edition.

About Heidi Powell
Heidi Powell has empowered the lives of thousands across the globe, becoming a household name in the world of fitness. Starting as a professional trainer when she was only 19 years old, Heidi has become a well-known health expert and life-coach, who has leveraged her years of transformative experience to help educate and inspire individuals to lead healthier, happier and more successful lives. Through her career and life experiences, Heidi realized the power of the human mind, and the need for proper instruction to help others overcome many of life's challenges – shaping her success as a TV Celebrity Transformation Specialist working behind-the-scenes as part of a national TV show, businesswoman and mother of three. Heidi continues to work alongside her husband Chris to carry out their vision of transforming lives worldwide through personal coaching, speaking engagements, television appearances and innovative solutions.

Related Links
Vemma Nutrition Company
Vemma Bod-e App Download on iTunes
Vemma Bod-e App Download on Android
Vemma Bod-e Transformation Plan
Chris Powell 12-Week Bod-e Challenge

SOURCE Vemma