From the Wires
Videology Announces Leadership for Global Expansion
By: PR Newswire
Jan. 8, 2013 05:07 AM
- Expanded Management Team Drives Acceleration into Mobile and Display
NEW YORK, Jan. 8, 2013 /PRNewswire/ -- Videology— a digital advertising platform and solutions provider—has announced additions to its management team to power the rapid expansion of its global network in 2013. In 2012 the company took its market-leading video advertising platform—as well as its expanded capabilities in display, rich media and mobile—into eight new markets with further expansion planned this year.
Videology started 2012 with operations in the US, UK and Canada. During the year it ran campaigns for clients in Ireland, France, Spain, Italy, Australia and Vietnam, and opened other offices in Singapore and Japan. It also acquired two additional firms, data management and mobile specialist Collider Media, and display and rich media company, Lucid Media. As testament to this growth, the company has helped more than 400 major advertisers target and serve brand messages across online, mobile and connected devices last year, and is currently ranked #1 in potential reach in both the US and the UK (comScore).
"In 2012, Videology committed to what we call a multi-multi-multi approach to the addressable media ecosystem. Our goal is to offer completely holistic, integrated solutions to our media partners," said Scott Ferber, chairman and CEO of Videology. "This means multi-device, encompassing online, mobile and connected TVs. It means multi-format—encompassing video, display and rich media. And, of course, it means multi-market, allowing global marketers to extend their addressable media strategies seamlessly across countries and regions."
"Global brands can find it difficult to co-ordinate and assess their efforts across markets due to differences in device adoption, availability of data and even government restrictions," added Jamboretz. "Working with a provider across markets ensures marketers can not only benefit from the learnings of their technology partner, but also work with quality data partners and research providers from day one."
Videology (videologygroup.com) is an enterprise media technology for agencies and publishers. Videology provides end-to-end, holistic, cross-device and cross-format solutions to improve ROI for advertisers, agencies and publishers.
Videology, Inc., is a privately-held, venture-backed company, whose investors include NEA, Valhalla Partners and Comcast Ventures. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney and sales teams across North America.
For more information, contact Michele Skettino, +1-917-653-0073, Michele@videologygroup.com.
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