From the Wires
Friendly's Announces 32nd Annual 'Cones for Kids' Campaign for Easter Seals
By: PR Newswire
Jan. 11, 2013 10:30 AM
Fundraiser to 'Sweeten' the Lives of Individuals with Special Needs in Upstate New York
ROCHESTER, N.Y., Jan. 11, 2013 /PRNewswire-USNewswire/ -- This January, Friendly's Ice Cream launches its 32nd annual Cones for Kids campaign to benefit Easter Seals New York and those living with disabilities or special needs. Since 1981, Friendly's employees and customers have joined together to raise funds for children and adults living with autism and other special needs. Over the past decade alone, Upstate New York Friendly's guests have generously donated more than $1.5 million to Easter Seals New York.
The Cones for Kids campaign will run from January 14th until February 24th at Kessler Family Friendly's Restaurants in Upstate New York. Each restaurant guest who makes a $5 donation to Easter Seals New York will receive a coupon book redeemable for two free kid's meals or Happy Ending® Sundaes, a $5 off $25 purchase coupon and a $3 off $15 coupon, a $20 value.
David VanBlarcom, Vice President of Restaurant Operations for Kessler Family LLC, said, "We look forward each year to partner with Easter Seals New York for our Cones for Kids campaign. It is a wonderful opportunity to bring our employees and guests together to help serve those in our community with disabilities and special needs."
All proceeds from the Cones for Kids initiative go towards supporting programs in Western New York. Thanks in large part to the proceeds raised by The Kessler Family Friendly's restaurants, The Kessler Center opened its doors on July 11, 2011 in Rochester. The Kessler Center offers highly individualized special education, fully-supported residential living, clinical care, and emergency respite services for children and young adults with disabilities or special needs in Upstate New York.
"The Kessler Family and Friendly's have transformed the lives of thousands of individuals with disabilities through their Cones for Kids initiative and made it possible for children whose needs had previously gone unmet to receive the care they need in their home state at The Kessler Center," noted John W. McGrath, Executive Director of Easter Seals New York. "Their generosity is truly extraordinary and Easter Seals New York is incredibly grateful to have friends and supporters like The Kessler Family and Friendly's Restaurants."
FRIENDLY'S - KESSLER FAMILY LLC
About Easter Seals New York
SOURCE Easter Seals New York
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