From the Wires
Evolve Media Corp. Signs International Partnership with Vox Media, Inc., Bolstering Reach in Gaming and Tech
By: Business Wire
Jan. 24, 2013 07:02 AM
Evolve Media Corp., an integrated digital media company, announced today a global partnership to represent online advertising inventory for one of the fastest growing publishers, Vox Media, Inc., in Canada, the United Kingdom, and Australia. Based in Washington, D.C., Vox owns and operates sites in distinct vertical categories, including the recently launched gaming website Polygon, and renowned technology website, The Verge. Vox’s online advertising inventory will be represented under Evolve’s Gorilla Nation sales division.
Debuting in late October to significant media praise, Polygon is a video game website with a mission to cover not only games, but the artists who make them and the fans who love them. It delivers fast, comprehensive news, in-depth feature stories and reviews that bridge the gap between criticism and buying advice.
The Verge, which already boasts significant traffic in Canada, marries the industry’s leading editorial team with the most advanced publishing platform to create the premier destination that intersects technology, science, art, and culture.
“As a leader in the digital publishing world, Vox Media’s mission is to empower the best digital storytelling talent through state-of-the-art technology and design,” said Kyle Ragsdale, VP of Business Affairs. “Through its three brands - SB Nation, The Verge, and Polygon - Vox Media is building the world’s most valuable audience, engaged with the world’s most valuable content, resulting in an equally powerful advertising proposition.”
“Vox Media’s reputation for publishing extremely high-quality content and outstanding media programs makes this a very exciting and synergistic partnership for us,” said Angela Kinsella, Senior Director of Business Development for Evolve Media Corp. “Given our footprint in Canada, the United Kingdom and Australia — along with our history of producing best-in-class marketing programs — this partnership will allow us to elevate this offering to an even greater level.”
About Evolve Media:
Evolve Media Corp. (www.evolvemediacorp.com) is an integrated digital media company. Evolve brings together four synergistic companies to create one compelling offering: Gorilla Nation, the world’s largest brand ad sales company that specializes in targeting affinity audiences; AtomicOnline, publisher of large digital media properties, such as SheKnows (now #3 on Comscore for Women), CraveOnline, TheFashionSpot, GameRevolution, and Momtastic; Springboard Video, a one-stop branded video solution, and Double Helix, a creative and interactive marketing team composed of over 40+ web designers and developers. Evolve offers brand marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual environments that together have been proven to increase key brand effectiveness. To drive the best results we offer best-in-class integration and creative solutions tailored to specific brand objectives. Evolve’s primary mission is to provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these capabilities against a platform of over 600+ sites, reaching 300 million people globally each month.
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