From the Wires
Unified Acquires PageLever
Award-Winning Social Marketing Platform Now Serves Over 300 Customers Worldwide
By: Marketwired .
Jan. 28, 2013 12:00 PM
NEW YORK, NY and SAN FRANCISCO, CA -- (Marketwire) -- 01/28/13 -- Unified, providers of award-winning enterprise marketing technology, announced that it has acquired PageLever, the industry's leading analytics and management solution for Facebook Pages. Combined, Unified and PageLever represent an end-to-end platform for social marketing insights, social audience engagement, and social advertising. Both Unified and PageLever are Facebook Preferred Marketing Developers.
"As marketers look for new ways to boost the return on their investments in Facebook, Twitter, LinkedIn, and other social channels, they need tools that holistically bring together paid, owned, and earned media," said Sheldon Owen, CEO and co-founder at Unified. "With the addition of PageLever, Unified now offers the industry's most innovative Facebook News Feed solution along with the most complete social advertising platform to access all major social networks."
PageLever's employees will be joining Unified as full-time employees in the company's San Francisco and New York City offices. PageLever's customers will enjoy uninterrupted support, and Unified will be rolling out new social marketing solutions that combine the two companies' product sets in the near future. The combined companies serve over 300 customers, including Global 2000 enterprises and leading advertising agencies.
"As PageLever has grown, we've seen how Facebook content can be amplified with paid social advertising, and Unified is a clear leader in that market," said Jeff Widman and David Turner, co-founders, PageLever. "We're thrilled to join the Unified team and help deliver both companies' shared vision to push social marketing and advertising forward through easy to use, innovative solutions that drive powerful results."
PageLever is the industry's leading analytics and management solution for Facebook Pages. It provides real-time publishing, historical analysis, and reporting via PageLever Now and PageLever Analytics product suite. PageLever is a Facebook Preferred Marketing Developer headquartered in San Francisco. For more information, visit www.PageLever.com.
Unified is an award-winning enterprise marketing technology company for activating social audiences and impacting consumer actions. Unified's cloud-based Social Operating Platform generates and measures social amplification and ROI through paid and organic. Additionally, Unified's patent-pending technology seamlessly measures all downstream earned value across paid and owned investments in one integrated, real-time dashboard. Unified has been recognized by the American Business Awards, Digiday Sammy Awards, Society for New Communications Research Awards, and the Festival of Media's Hot Company of the Year competition. Unified is a Facebook Preferred Marketing Developer with offices in New York City, San Francisco, and Chicago. For more information, visit www.UnifiedSocial.com.
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