From the Wires
PulsePoint Taps Republic Project To Offer Innovative Rich Media Ad Solution - Unifies Mobile, Social & Display At The Click Of A Button
By: Business Wire
Jan. 29, 2013 07:01 PM
PulsePoint, an award winning digital media and advertising technology company, has partnered with Republic Project, a cloud-based dynamic digital creative platform, to offer its newly launched Fire Blaze creative system for the publishing and serving of innovative cross-channel rich media creative.
Republic Project recently launched Fire Blaze as the first SaaS creative system that enables a marketer to create, launch and manage standard display as well as native ad units with rich media capabilities across display, mobile and social in just minutes. The system enables immediate publishing and management of all these formats while leveraging all elements previously only associated with rich media, including live streaming and social sharing technology.
“Republic Project is a truly unique opportunity for our customers to integrate all their channels with a single creative execution and target users across multiple platforms in a seamless, easy to use fashion,” says John Ruvolo, PulsePoint SVP of Sales. “This system is unlike anything we’ve ever seen and this is the kind of easy to use solution that our clients have been begging to get into.”
PulsePoint and Republic Project are launching this month with brands such as Dell, Red Bull, and Fan IQ – all of who have expressed excitement at being able to offer sharable rich media native ads.
“Our units take previously established best practices from rich digital media advertising, work inside of the news feed across all social marketing platforms, and are capable of being served on all mobile platforms including both Android and iOS,” says AJ Vernet – CEO of Republic Project. “Our ability to publish live in just minutes, cross all platforms and leave a imprint on social media with units that are proving to have a higher than average engagement rate ensures PulsePoint’s customers will be at the cutting edge of cross-channel digital marketing without the risk usually associated with that position in the market. Simply put – this stuff works and it’s working really well.”
Republic Project campaigns with PulsePoint will be in market in the next two weeks.
Poised at the intersection of audience and content, PulsePoint helps agencies and marketers target and serve relevant ad placements across screens – from display and video to social and mobile. Combining patented targeting and optimization technology platforms and great service, Pulse Point delivers consistent and scalable results for brand and direct response campaigns.
ABOUT REPUBLIC PROJECT
Republic Project is a cloud-based creative platform that enables any marketer, within minutes, to create, publish and serve rich media creative ads across any digital platform. Whether its display, social or mobile, Republic Project combines the best of rich media display with the burgeoning categories of mobile advertising and native advertising on social so that marketers can be seamless in their delivery of highly engaging, highly impactful ads to any audience they want to speak with. The proprietary “Fire Blaze” system integrates such capabilities as video, social sharing, live streaming, and all other innovations in rich media with no initial set-up required. Republic Project, based in Los Angeles, is backed by Venture 51, Google Ventures, 500 startups, Mesa Global, Ludlow Ventures and various angels. Republic Project currently works with a number of Fortune 100 brands and is rapidly becoming the standard for cross-channel rich media publishing.
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