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True Drinks Launches Updated Website for Bazi All Natural Energy

IRVINE, CA--(Marketwire - January 31, 2013) - True Drinks, Inc. (OTCQB: BAZID), a healthy beverage provider, today announced the launch of an updated website for Bazi All Natural Energy at www.drinkbazi.com. Bazi All Natural Energy is an all natural energy drink that stands apart from competitive products through its use of all natural ingredients including eight super fruits and BioEnergy's D-Ribose. The product fits well with True Drinks' aim to provide healthy, natural beverages to the consumer.

Director of Marketing Robert Van Boerum commented, "We have created this new website on a platform that is better suited for our core customer base. It has been designed to support online advertising and to encourage online sales. We will soon launch a new search and display advertising campaign as we begin to promote Bazi All Natural Energy as a healthy, natural alternative for the active consumer."

About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit www.theaquaball.com and www.truedrinks.com.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact:
Investor Relations
True Drinks, Inc.
18552 MacArthur Blvd., Ste. 325
Irvine, CA 92612
ir@truedrinks.com
949-203-3500

Alliance Advisors, LLC
Alan Sheinwald
(914) 669-0222
asheinwald@allianceadvisors.net

Valter Pinto
(914) 669-0222 x201
valter@allianceadvisors.net

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