Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
Lincoln, Hyundai Super Bowl Ads Blitz Online Car Shoppers; Post-Game Analysis from Jumpstart Automotive Group Reveals Auto Brands Netting Best Returns on Big Media Spend

The big game is over and the results are in. Jumpstart Automotive Group released highlights of its fourth annual Super Bowl Advertising ROI Analysis today—a study that reveals the automotive brands making the biggest impact with online car shoppers immediately following the big game.

For marketers, this study is especially critical in revealing the immediate effectiveness, or lack thereof, of traditional media investments among new car buyers—the majority of whom (79 percent1) turn to the Internet to research their vehicle purchase.

Jumpstart’s analysis gauges online traffic to automotive brand pages across 12 vehicle shopping and research websites in the company’s partner network on Super Bowl Sunday and Monday compared to the prior week. Gains in share of car shoppers to these brand pages are then calculated as a percentage.

Results of the Jumpstart Super Bowl Advertising ROI Analysis follow:

Advertiser   Super Bowl Sunday (2/3) vs. Prior Sunday (1/27)   Super Bowl Monday (2/4) vs. Prior Monday (1/28)   Sunday-Monday Combined (2/3 - 2/4 vs. 1/27 - 1/28)
Lincoln MKZ 20% 90% 63%
Hyundai Santa Fe 27% 22% 24%
Fiat 500 27% 7% 15%
Toyota RAV4 15% 11% 13%
Hyundai Sonata 20% 7% 12%
 
  • Lincoln, with its ad “Phoenix” that featured the sleek MKZ sedan emerging from the desert, scored the biggest points with online car shoppers, leaping 63 percent in share over the prior week and nearly three times as much as the next closest automotive advertiser.
  • Hyundai Santa Fe’s hilarious ads “Team” and “Epic Playdate” combined kids with comedy to great effect, while Fiat 500’s “Sisters” and “Topless” commercials used ‘sexy’ to sell its L and Abarth models. Both brands saw the second and third greatest Sunday/Monday share of shopper gains over the same timeframe the prior week, with increases of 24 percent and 15 percent respectively.
  • Toyota’s humorous and wacky wish-granting spot for the RAV4 (13 percent) and Hyundai Sonata’s “Stuck” (12 percent), featuring clever driving situations in which the Sonata turbo helps a couple get ‘unstuck’, rounded out the top five increases in share of shoppers across Jumpstart’s partner network of automotive sites.
  • Three of the top five advertisers ran multiple commercials (Lincoln, Hyundai and Fiat). Kia followed suit with ads for the Sorento and Forte, yet the automaker saw a half percent decrease in share of shoppers despite its multi-spot investment.

“While the top five contenders saw considerable lift in brand interest among millions of car shoppers in our network, this year’s increases were significantly smaller than last,” said Nick Matarazzo, CEO of Jumpstart Automotive Group. “The online pre-release of commercials prior to the game helped dull viewer response and ultimately online shopper response, however, we were excited to see an influx of mobile car shoppers to our network, particularly among iPhone users.”

Notable Post-Super Bowl Mobile Trends

  • Jumpstart’s mobile device traffic grew 12 percent on Super Bowl Sunday compared to the prior week.
  • iPhone users represented the heftiest week over week mobile user increase at 27 percent.
  • Tablet traffic decreased by one percent on Super Bowl Sunday compared to the prior Sunday.

In the coming weeks, Jumpstart will release a longer-term analysis to help marketers gauge the sustainability of their Super Bowl campaigns among online shoppers in its partner network of sites, along with an estimated Super Bowl Advertising Cost Analysis that reveals the expense of each brand campaign weighed against the gain in share of shoppers.

1J.D. Power and Associates 2012 New Autoshopper StudySM

About Jumpstart Automotive Group

Jumpstart Automotive Group, a Hearst Media Services company and a division of Hearst Magazine, brings innovative digital marketing solutions to automotive advertisers by empowering the performance and reach of automotive publisher partners. Jumpstart’s unavoidable audiences span online and mobile platforms to generate awareness, shift perceptions and drive consideration for automotive advertisers with intelligent analytics and strategic product innovation. For more information, visit JumpstartAuto.com. Follow Jumpstart on Twitter @JumpstartAuto (http://twitter.com/#!/JumpstartAuto).

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest AJAXWorld RIA Stories
“At Cloud Expo in NYC last week I sat in on the Internet of Things power panel and then presented about how to monetize the Internet of Things. The room was packed, standing room only and I stuck around for a full 30 minutes afterwards answering questions before I had to tear mys...
In Part IV, we wrapped up our discussions on bandwidth, congestion and packet loss. In Part V, we examine the four types of processing delays visible on the network, using the request/reply paradigm we outlined in Part I. From the network’s perspective, we allocate the time peri...
In Part II, we discussed performance constraints caused by both bandwidth and congestion. Purposely omitted was a discussion about packet loss – which is often an inevitable result of heavy network congestion. I’ll use this blog entry on TCP slow-start to introduce the Congestion...
Compuware Corporation has announced that SD Times Magazine has named Compuware APM to its 2014 SD Times 100 list as a leader and innovator in the "Mobile Testing, Quality Assurance, and Security" category. The award reaffirms the company's ongoing success to driving mobile applic...
When we think of application performance problems that are network-related, we often immediately think of bandwidth and congestion as likely culprits; faster speeds and less traffic will solve everything, right? This is reminiscent of recent ISP wars; which is better, DSL or cabl...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE