From the Wires
Brand Marketing, Tech Vets Go Beyond Branding
Bruce Burke and Jeff Gray's New Agency Cultivates Contagious Content to Help Clients Connect Across Multiple Media Channels; Partners Merge Agencies Under One Roof to Expand Range of Services
Feb. 6, 2013 02:14 PM
WESTPORT, CT -- (Marketwire) -- 02/06/13 -- Accomplished brand marketers Bruce Burke and Jeff Gray announced the launch of their newly formed agency, Beyond Branding. The firm will specialize in creating customized branded content combined with breakthrough marketing initiatives for its clients to more effectively connect within traditional and ever-evolving digital media platforms.
"Contagious content for the connected planet underscores what our new agency is all about," says Bruce Burke, Beyond Branding's co-founder and partner. "Digital technology and 24/7 wireless connectivity have redefined the way we live, creating tremendous new opportunities for marketers to connect and attract consumers, provided they're able to fill the pipeline with valuable content that's worth sharing." Beyond Branding will drive successful results for its clients by designing engaging and measurable campaigns that connect audiences across digital and traditional media platforms by leveraging the partners' recognized expertise in branding, marketing, production and technology.
Burke and Gray strategically merged their agencies, Oneworld Communications and graygraham, to complement their respective experience within the sports, entertainment, consumer products, healthcare and financial services industries. "It simply made sense for our respective agencies as well as our clients," said Jeff Gray. "Combining our assets and placing greater emphasis on digital platforms will provide our clients with a more comprehensive range of support and services, as well as greater efficiency and feedback via customized digital platforms."
Burke has guided and influenced a range of brands throughout his career, from the most prestigious and iconic brands in sports -- including 12 years leading the brand marketing initiatives with the National Football League -- to directing the branding and advertising initiatives of the US Open Grand Slam Tennis Championship, NHL, MLS, and WWE, as well as consumer packaged good brands and start-ups.
Gray has helped shape the marketing efforts and data analysis of a powerhouse roster of financial services and healthcare companies throughout his productive career, which began with American Express and Hertz Corporation. His innovative work has been behind the award-winning launch of Oxford Health Plans, the development of the first consumer diabetes database for BD Consumer Healthcare, and the introduction of the ABA Debit MasterCard in conjunction with numerous community banks.
Beyond Branding's technical expertise will be led by another industry innovator, Adam Pemberton. Adam's core strengths in technology and digital conceptual development have led to building and managing top-tier interactive teams throughout his 20 years in senior media, publishing and agency roles. Adam has led teams in developing new content and e-media technologies, and directed over 50 interactive projects for brands such as E.J. Gallo, Boston University, Yale Cancer Center, Crane Co., Nautica, and the American Association of Advertising Agencies. He specializes in innovating and executing digital content strategies, activating user engagement, and information architecture.
About Beyond Branding:
Beyond Branding guides companies seeking assistance in the ideation and execution of contagious branded content and integrated marketing initiatives that seamlessly adapt within traditional and ever-evolving digital media platforms.
Beyond Branding's founding partners, Bruce Burke and Jeff Gray, have extensive expertise guiding and influencing a range of brands in various stages of growth -- from the most prestigious and iconic brands in sports and financial services to consumer packaged good start-ups. www.beyondbranding.com
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