From the Wires
National CineMedia (NCM) Adds Marquee Cinemas as an Affiliate
By: Business Wire
Feb. 7, 2013 11:27 AM
National CineMedia (NCM), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, has entered into an affiliate agreement with Marquee Cinemas.
Under the terms of the exclusive long-term agreement, 18 Marquee Cinemas movie theaters with 173 screens and approximately 5.1 million annual attendees in Conn., Fla., Ky., N.J., N.Y., N.C., Pa., Tenn., Va., and W.Va. will join the NCM Cinema Network and present NCM’s FirstLook pre-feature program and NCM Fathom Events beginning March 1, 2013.
“The state-of-the-art digital theaters operated by Marquee are a great addition to our national theater network,” said Kurt Hall, National CineMedia (NCM)'s chairman and chief executive officer. “Their prime theater locations, many among the top grossing theatres in their respective markets, have expanded our network into a number of new DMAs and strengthened our geographic coverage in several of our existing DMAs. We look forward to working with Curtis and his team as we provide their patrons with our high-quality FirstLook pre-show and new programming from our NCM Fathom division.”
“Marquee Cinemas is excited to join NCM Media Networks because it will greatly expand advertising opportunities for our clients in addition to providing enhanced entertainment options for our customers through their NCM Fathom Events network. We look forward to a long and successful relationship,” said Curtis E. McCall, chief executive officer of Marquee Cinemas.
The NCM Cinema Network is the largest digital in-theater network in the United States, with exclusive, long-term cinema advertising agreements in place with founding member exhibitors AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group, the three largest exhibitors in the country totaling approximately 1,165 theaters and 15,525 screens. In addition, NCM currently has network affiliate relationships with over 30 top regional theater circuits representing approximately 390 theaters and 4,075 screens. With the addition of this new network affiliate, NCM’s national cinema network totals approximately 1,555 theaters and approximately 19,600 screens.
About Marquee Cinemas
Marquee Cinemas is a regional exhibitor based in Beckley, W.Va. operating 18 locations with 173 screens in 10 eastern states. The company was originated in 1979 with a 2-screen location in West Virginia. 162 of screens offer digital projection and 171 screens are stadium seating. www.marqueecinemas.com
About National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 183 Designated Market Areas® (49 of the top 50) and includes over 19,300 screens (over 18,400 digital). During 2011, approximately 680 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network (“DBN”) is comprised of over 720 locations in 170 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.FathomEvents.com.
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