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Research and Markets: Smartphone Markets: Worldwide Trends, Forecasts and Strategies 2012-2017

Research and Markets (http://www.researchandmarkets.com/research/45cl3d/smartphone) has announced the addition of the "Smartphone Markets: Worldwide Trends, Forecasts and Strategies 2012-2017" report to their offering.

Affordability is vital in the effort to encourage non-smartphone owners to adopt smartphones.

The smartphone industry is set to change in 2013. Emerging Asia-Pacific will receive more smartphone shipments than Europe and North America combined in 2012. The smartphone market is changing from an elitist high-end device pool to a segmented mass-market ocean of handsets.

This report provides:

- The following forecasts for smartphones:

- Profiles of the regional smartphone markets

- Detailed analyst views on Android, iOS, Windows Phone and other OSs

- Analysis of the average selling price of smartphones, and ARPU

- Details of the cost of owning an iPhone 5 by operator

- Smartphone retailing and pricing recommendations for operators

- An impact assessment of smartphone app usage on operators and device vendors.

Data coverage

- Total handsets

- Smartphones

- Handset connections by technology

- Shipments by operating system

Key Highlights:

  • Worldwide smartphone forecasts and OS shares: Demand-based shipment and active devices forecasts
  • The smartphone share of active handset SIMs will grow to just under 50% by 2017 - 1.4 billion new smartphones will enter the market in that year
  • Active smartphone SIMs are a better indication of the addressable smartphone user base for service providers than shipments
  • 75% of smartphone shipments will be upgrades in 2017
  • 62% of smartphones will use 4G networks in developed markets by the end of 2017
  • Emerging Asia-Pacific will drive more than a third of smartphone demand by 2017
  • Central and Eastern Europe will catch up with Western Europe in terms of penetration rates, during the forecast period
  • Smartphone adoption will plateau in North America from 2017 onwards, with penetration flattening out at around 85%
  • China will have over 200 million active smartphones by the end of 2012, despite low disposable income, no subsidies and limited 3G coverage
  • Microsoft will ship almost as many Windows Phone units in 2017 as Apple will ship iPhones in 2012
  • Chinese manufacturers will capture most of the growth from lower-end customers during 2012-2017, taking market share from other players
  • Samsung will be the leading Android smartphone vendor throughout the forecast period, but only by a small margin
  • Despite significant success, Android brings a level of fragmentation to the market, adding complexity to app development
  • Windows Phone will be the fastest-growing OS in terms of shipments in the next 5 years
  • Microsoft's Surface device range threatens Windows Phone partnerships
  • Worldwide smartphone forecasts and OS shares: Smartphone commoditisation
  • The average selling price of a smartphone declined by EUR300 from 2007 to 2011, which is threatening device profitability
  • Android is the primary driver of smartphone commoditisation, as a growing number of vendors adopt the OS
  • The response from competing OSs has been weak: Nokia's strategy is to push Symbian via low-end devices with content bundles
  • Operator opportunities and challenges in the smartphone market: Lowering smartphone ownership costs: handset subsidies and financing plans
  • Subsidies and creative tariff strategies are essential for driving high-end smartphone adoption and mobile data usage
  • Variations in subsidies and packages mean the minimum cost of an iPhone 5 16GB varies between EUR700 (3HK) and EUR1840 (T-Mobile USA)
  • Operator opportunities and challenges in the smartphone market: Monetising smartphone users: mobile data pricing and 4G
  • The greatest monetisation potential for operators in their smartphone user base is mobile data access
  • Smartphones are great drivers of data consumption but the price per gigabyte is set to decrease threatening smartphone user monetisation
  • If operators are to maximise smartphone monetisation, 4G adoption is paramount, but the value proposition is not always clear to consumers
  • Operator opportunities and challenges in the smartphone market: Managing device and OS ecosystems
  • Unlike other handsets, vendors and operators must provide smartphones with OS upgrades, which may have significant cost implications
  • If a third OS gains enough traction to compete with Android and iOS, it can create opportunities for operators to support transitioning subscribers
  • However, multi-device ecosystems will limit the number of transitions from one OS to another in the high-end customer segment

Companies Mentioned

- Acer

- Alcatel Mobile Phones

- AT&T

- Apple

- Fujitsu

- Google

- HTC

- Huawei

- Hutchison

- Lenovo

- LG

- M1

- Micromax

- Microsoft

- Netflix

- Nokia

- Panasonic

- Pantech

- Research In Motion (RIM)

- Samsung

- Skype

- Sony

- Sony Mobile Communications

- Spotify

- Sprint

- Telefónica

- Telstra

- Verizon Wireless

- Vodafone

- ZTE

For more information visit http://www.researchandmarkets.com/research/45cl3d/smartphone

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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