From the Wires
North Plains (VYRE) Positioned in the Visionary Quadrant of Gartner’s Magic Quadrant for Marketing Resource Management
By: Business Wire
Feb. 12, 2013 08:09 AM
North Plains, the leader in helping companies leverage their visual media assets, today announced that Gartner, Inc. has positioned North Plains (VYRE) in the Visionaries quadrant of its “Magic Quadrant for Marketing Resource Management” report1.
“The positioning of North Plains (VYRE) as a Visionary in the Gartner Marketing Resources Management (MRM) Magic Quadrant is gratifying; we believe it reflects our deep commitment to providing global marketers and brand stewards with world-class solutions that helps them better connect and engage with their customers,” said Andy Peters, former CEO of VYRE and current General Manager, Europe and Middle East for North Plains. “We will continue to expand and innovate our MRM solutions. The upcoming interoperability of the Unify and On Brand solutions with Telescope and Xinet will enable North Plains customers to manage the entire creative marketing lifecycle of their digital content by combining the marketing and creative processes.”
Recently acquired by North Plains in December 2012, VYRE’s products, Unify and On Brand, provide marketing resource and brand management solutions for some of the world’s leading companies such as Diageo, BBC, Distell, Nokia, Shell and Virgin Holidays. Unify is a complete, flexible software platform for the creation and management of dynamic content-driven websites and web-based applications. Designed on Unify, On Brand provides an out-of-the-box, modular solution that is comprised of assets, brand guidelines, creative workflow, web-to-print, campaign management and reporting.
The Gartner MRM Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About North Plains
North Plains is recognized as the world leader in helping companies effectively leverage their visual media content including images, photos, videos, 3D designs, and others to maximize market success. Providing a complete array of products, services and solutions, North Plains is uniquely positioned to help corporate marketers, advertisers, content creators, and publishers to be more agile in the creative development process, and in the management and distribution of marketing and brand communications. Since 1994, North Plains has helped its customers stay ahead of their rapidly changing marketing needs by expanding and evolving its suite of offerings to include Digital Asset Management (DAM), Marketing Resources Management (MRM), Creative Workflow and more. With offices in Canada, USA and Europe, North Plains counts many of the world’s leading companies and brands among its 1,400+ clients and 1,000,000+ users. For more information, please visit www.northplains.com.
1 Gartner “Magic Quadrant for Marketing Resource Management” by Kimberly Collins, February 4, 2013.
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