From the Wires
B'IOTA Botanicals' Entry Into U.S. Market Provides Clinically-Proven, Herbal Solution for People With Thinning Hair
By: Marketwired .
Feb. 12, 2013 08:10 AM
GREENWICH, CT -- (Marketwire) -- 02/12/13 -- After more than a decade of success in over 35 countries, B'IOTA (Bee-Oh-Tah) BOTANICALS, the leading and trusted European expert brand in herbal hair- and skin-care solutions, is now available in the U.S.
The core products for the U.S. launch are B'IOTA shampoos and advanced (leave-in) serum, which have been clinically tested and shown to reduce hair fallout and thinning by promoting stronger, thicker, fuller hair. The products are targeted to women and men who have weak, damaged and thinning hair. According to the American Academy of Dermatology, about 40 percent of women over the age of 40 experience this problem.
Said Cihat Dundar, founder and CEO, BIOTA Botanical Laboratories, "Thinning hair and hair fall are a universal -- and for many, very emotional -- problem for millions of women and men. B'IOTA has been extremely successful in Europe and our expansion into the U.S. market has been highly anticipated."
"Our philosophy is simple," he continued. "We are committed to marrying science with nature to create clinically tested, quality products that deliver on their promise."
B'IOTA is currently available nationally at CVS, Amazon.com, drugstore.com, Walgreens.com as well as regional outlets including Harris Teeter, Raley's and Save Mart, HEB, Cardinal Wholesale Distributors among others.
About B'IOTA BOTANICALS Shampoo and Serum
What makes B'IOTA Shampoo effective?
The B'IOTA Experience
About B'IOTA Botanical Laboratories
B'IOTA Botanical Laboratories was founded in 2002 and is headquartered in Istanbul. With a recent $50 million expansion, B'IOTA is now the third largest pharmaceutical-grade cosmetics manufacturing facility in Europe. For more information, including retail availability, visit http://www.biotausa.com/.
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