GREENWICH, CT -- (Marketwire) -- 02/12/13 -- After more than a decade of success in over 35 countries, B'IOTA (Bee-Oh-Tah) BOTANICALS, the leading and trusted European expert brand in herbal hair- and skin-care solutions, is now available in the U.S.

The core products for the U.S. launch are B'IOTA shampoos and advanced (leave-in) serum, which have been clinically tested and shown to reduce hair fallout and thinning by promoting stronger, thicker, fuller hair. The products are targeted to women and men who have weak, damaged and thinning hair. According to the American Academy of Dermatology, about 40 percent of women over the age of 40 experience this problem.

Said Cihat Dundar, founder and CEO, BIOTA Botanical Laboratories, "Thinning hair and hair fall are a universal -- and for many, very emotional -- problem for millions of women and men. B'IOTA has been extremely successful in Europe and our expansion into the U.S. market has been highly anticipated."

"Our philosophy is simple," he continued. "We are committed to marrying science with nature to create clinically tested, quality products that deliver on their promise."

B'IOTA is currently available nationally at CVS, Amazon.com, drugstore.com, Walgreens.com as well as regional outlets including Harris Teeter, Raley's and Save Mart, HEB, Cardinal Wholesale Distributors among others.

About B'IOTA BOTANICALS Shampoo and Serum
B'IOTA Shampoos and Advanced Serum feature Herbal Complex BIOXSINE, a proprietary blend of ingredients developed over four years by B'IOTA Botanical Laboratories. When applied directly to the root of the hair, herbal extract BIOXSINE in B'IOTA shampoo and serum has clinically shown to reduce thinning hair due to damage and to revitalize the appearance with thicker, fuller, stronger and faster growing hair.

What makes B'IOTA Shampoo effective?

• A proprietary and proven blend of ingredients, called BIOXSINE, works from the inside out by literally "feeding" the root of the hair.
• Scientifically-tested formulation helps to encourage stronger and faster growing hair and improve the structure for thicker and fuller hair.
• Almost 97 percent of study participants said their hair grew faster, as well as thicker, fuller and stronger hair after six months; many had noticeable improvement after only one month. More than 83 percent of study participants using B'IOTA Herbal Shampoo alone!
• Furthermore, more than 92 percent of participants noticed less hair fall due to damage since they started using B'IOTA Shampoo and serum.

The B'IOTA Experience

• Features rich texture and deep, amber color; smells and feels like an expensive, luxurious shampoo.
• Cost effective -- less than $10 a bottle.
• Can use shampoo and serum separately or together for increased efficacy. (The serum is a highly concentrated, leave-in version of the formula.)

About B'IOTA Botanical Laboratories
For more than a decade, B'IOTA Botanical Laboratories has been a leading and trusted expert in herbal hair- and skin care solutions for thousands of loyal consumers throughout Europe. Our derma-cosmetic skin and hair care products are developed by scientists and dermatologists and clinically tested for safety and effectiveness by Germany-based Dermatest, a leader in clinical testing for skin care products and cosmetics. B'IOTA Botanicals' exclusive herbal compounds feature endemic plants and herbs with properties that Europeans have long turned to for health, beauty and wellness benefits.

B'IOTA Botanical Laboratories was founded in 2002 and is headquartered in Istanbul. With a recent $50 million expansion, B'IOTA is now the third largest pharmaceutical-grade cosmetics manufacturing facility in Europe. For more information, including retail availability, visit http://www.biotausa.com/.

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