From the Wires
V2 Cigs Pilot Sampling Program Takes Wing and Industry Follows
By: Marketwired .
Feb. 27, 2013 01:12 PM
MIAMI, FL -- (Marketwire) -- 02/27/13 -- V2 Cigs, America's No. 1 electronic cigarette, has pioneered a multi-channel sampling program that has e-cig companies following suit in the race for highly competitive retail space. Amid the explosive growth of electronic cigarettes, the V2 Cigs model has emerged as the industry standard.
On Jan. 12, 2013, V2 Cigs was the first e-cig company to launch a brick-and-mortar retail product-sampling campaign. Held at Pilot Food Stores in Tenn., the program featured demo teams that approached customers who were observed buying tobacco products. Customers who showed proof-of-age ID were given a buy-one-get-one-free coupon and product demonstration.
"We want to educate existing consumers, not create new ones," said V2 Cigs Co-Founder and CEO Andries Verleur.
Verleur points out that V2 Cigs is responding to a critical mass of demand from both c-store retailers and consumers. That demand is being driven by the year-over-year decline of tobacco sales and the skyrocketing public interest in e-cigs. To capitalize on this seismic shift, V2 Cigs has debuted a multi-channel marketing program that Verleur says offers a "Total Retail Solution" for electronic cigarette sales.
In addition to demo teams, the V2 Cigs program includes:
This integrated channel mix is supported by other relevant messaging geared not only for impressions, but customer engagement. Some recent examples of V2 Cigs' marketing innovation include:
For more information regarding the revolution of brick-and-mortar retailing of electronic cigarettes, the industry-setting V2 Cigs multi-channel sampling program or for an interview with V2 Cigs CEO Andries Verleur, please contact Lindsey Carnett at (310) 994-7380.
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