From the Blogosphere
Continuous Integration, Continuous Deployment and Continuous Feedback
Developing products the smart way
By: Manuel Weiss
Sep. 16, 2013 02:07 PM
Say you're a startup about to launch a new product or improve on an existing product. After a period of competitor research, as well as market research, you're ready for an (informed!) brainstorm on what problem you're trying to solve, for whom and how.
After collecting the ideas of your team, you (together) pick the one with most potential, or filter until you've constructed a clear strategy combining elements of the best ideas. Make sure you're not building everything for everyone, it's called minimum viable product for a reason. No feature freaking!
Next you'll build your MVP. Here, done is better than perfect. Don't forget we're building a prototype, to test if the product resonates with our users and / or potential customers. To test if development and communication are still on the same page, we recommend regular feedback rounds. Both development and marketing/communication should keep in mind that they should not add extra features in this stage.
Once development is done and copy is in place, it's time to open up your product or feature to the world. Measuring engagement, interaction, retention and possibly even mentions on social media, you collect data to test your initial hypothesis. Do people really need your product / this feature? Would they pay for it? Do they use it in the way you had expected?
Collect all the data you can get your hands on and make sure to share it with your team. Together you minimize the chance of coming to biased conclusions. With the data fresh in mind, you can then improve on your ideas (or skip a certain feature as a whole, if it doesn't look like it's ever going to pay off) and enter the feedback loop for a second time. And a third time. And... Making small iterations at a speedy pace.
Usersnap has a constant reminder of how they should publish small iterations, on their white board
Worse even, the tester might not even be interested in the product, and therefor engage in a completely different way than a potential customer would.
Don't ever economize on feedback and user input. Remember: this is where ‘the corporations' fail, building stuff that people don't need. Rather: select, build, measure, improve, and keep the pace!
Following the build-measure-learn feedback loop, as described in The Lean Startup, and making feedback a crucial part of your workflow, you'll be able to move forward fast, building great products for great customers.
This is a guest blog post by Floor Drees about Product Management and Product Development. Let us know in the comments if this is content you enjoy reading. If so, we will provide more articles about it in the future!
Floor is Head of Communication at Usersnap.com. Usersnap is "reinventing the way team members, visitors and clients give feedback, enabling you to see what your customers see. Comprehensible feedback and visualized customer request make endless email-loops a thing of the past. Start getting actionable feedback today!"
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