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CSL New World Mobility Limited Implements TIBCO's SOA Software to Enhance Services and Boost Profitability
CSL New World Mobility Limited Implements TIBCO's SOA Software to Enhance Services and Boost Profitability

HONG KONG, March 21 /PRNewswire-FirstCall/ -- TIBCO Software Inc. , today announced that CSL New World Mobility Limited, one of Hong Kong's fastest growing mobile operators, upgraded its IT environment with TIBCO's service-oriented architecture (SOA) software to improve operational execution and increase market agility.

With competition intensifying in the Hong Kong telecom industry, CSL New World Mobility Limited was seeking to establish a competitive edge, better meet customer needs, and ultimately reduce operating costs by leveraging a services architecture that would integrate and orchestrate systems and data across the enterprise. CSL New World Mobility Limited chose TIBCO's backbone software for its performance, reliability and scalability to seamlessly link the mobile operator's customer relationship management application with multiple disparate business systems. As a result, CSL New World Mobility Limited is able to deliver consistent customer information across all organizational functions to help quickly fulfill the needs of its customers.

"We are deeply impressed with the capabilities provided by TIBCO's software, which has enabled us to become more agile and customer-centric with tailored products and services based on customer needs," said Cecilia Tseung, vice-president of information technology development, CSL New World Mobility Limited. "This transformation has allowed us to more closely align and reuse existing assets to achieve our business goals, and increase our operational efficiency and productivity."

In the project, CSL New World Mobility Limited implemented TIBCO BusinessWorks(TM), which helps organizations take advantage of both a service-oriented architecture and an event-driven architecture, to support constantly changing business requirements. As a result, the mobile operator's customer data synchronization is now updated in real-time, whereas it previously took two days. CSL New World Mobility Limited was also able to significantly reduce its service activation time to under one second and allow for the real-time transfer of customer information into a data warehouse.

"We are honored to have been given the opportunity to work with CSL New World Mobility Limited, as they make the next leap forward in IT efficiency," said, Ram Menon, executive vice president, Worldwide Marketing, TIBCO. "At TIBCO, we understand the benefit of foresight and the need to maximize and rapidly act upon critical business data. To achieve this competitive edge, requires an SOA that allows various applications to interact more quickly and transparently for a complete and accurate view of your customer base."

About CSL New World Mobility Limited

CSL is a pioneer in the mobile communications market in Hong Kong. Combining technical and engineering excellence with an in-depth understanding of the mobile market, it translates leading-edge technologies into customer-focused solutions that meet the needs of different market segments.

In April 2006, a joint venture company, CSL New World Mobility Limited to own CSL and New World PCS Limited, was formed. CSL New World Mobility Limited is 76.4% beneficially owned by Telstra Corporation Limited and 23.6% beneficially owned by New World Mobile Holdings Limited.

CSL is acknowledged as the first mobile company in Hong Kong to employ a distinctive market segmentation strategy. With a commitment to deliver quality, innovative and relevant services to all its mobile customers, CSL markets its services to various segments through its mobile brands: 1O1O, One2Free and New World Mobility.


TIBCO Software Inc. provides enterprise software that helps companies achieve service-oriented architecture (SOA) and business process management (BPM) success. With over 3,000 customers, TIBCO has given leading organizations around the world better awareness and agility-what TIBCO calls The Power of Now(R). To learn more, contact TIBCO at +1 650-846-1000 or on the Web at

TIBCO, The Power of Now, TIBCO BusinessWorks and TIBCO Software are trademarks or registered trademarks of TIBCO Software Inc. in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.

TIBCO Software Inc.

CONTACT: Cecilia Lau of TIBCO Software Inc., +1-852-2264 0835, or; or Shirley Lam of Phang & Naughton Marketing Services Ltd,
+1-852-2231 9489, or

Web site:

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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