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Economics matter, even in the cloud. Mastering those economics with cloud APM is the smart move
Jan. 25, 2017 04:00 PM
As the race for the presidency heats up, IT leaders would do well to recall the famous catchphrase from Bill Clinton's successful 1992 campaign against George H. W. Bush: "It's the economy, stupid."
That catchphrase is important, because IT economics are important. Especially when it comes to cloud.
Application performance management (APM) for the cloud may turn out to be as much about those economics as it is about customer experience.
Consistently great experiences - but at what price?
The cloud - and PaaS such as AWS and Azure in particular - can be extremely useful for delivering those experiences. With PaaS clouds, you can quickly spin capacity up and down as necessary to maintain performance even as demand either spikes temporarily or sustains a new level of volume. This elastic capacity gives the business agility while letting it avoid high capex investments that may not be rightsized for an uncertain future.
The downside is that cloud costs can spike unexpectedly as well.
Yes, PaaS capacity can cost less than in-house capacity. And, yes, cloud cost increases will probably be somewhat offset by corresponding increases in revenue.
But unanticipated, unpredictable costs are not a financial governance best practice. Plus there's no inherent guarantee that costs will be strictly proportional to revenue. Companies with huge market cap like Facebook and Google may not have to worry about such things. But you do.
Or, to put it in James Carville's crude terms: "It's the economics, stupid."
How cloud APM helps
But as businesses adopt cloud more broadly, infrastructure constraints become less of an issue. If CPU or storage I/O start to redline, we just spin up more. If they're underutilized, we spin them back down.
The value of APM, then, will therefore increasingly be to pinpoint the cost drivers of performance in the cloud. Which interactions are consuming capacity? Why? Are these transactions worth the cost? Should we really be writing our cloud provider a blank check to support them all?
Perhaps most important is this: Can we write our code more efficiently so we don't run our cloud bill up excessively even as we scale?
I'll write more about that last question in my next blog. But here's the point: performance and customer experience are commodities that must be purchased at the optimal price for the business to reap an optimal profit. Cloud APM can help do exactly that.
Economics matter, even in the cloud. Mastering those economics with cloud APM is the smart move.
@DevOpsSummit at Cloud Expo taking place June 6-8, 2017, at Javits Center, New York City, and is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
DevOps at Cloud Expo / @ThingsExpo 2017 New York
DevOps at Cloud Expo / @ThingsExpo 2017 Silicon Valley
Download Show Prospectus ▸ Here
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
@DevOpsSummit will expand the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike. Recent research has shown that DevOps dramatically reduces development time, the amount of enterprise IT professionals put out fires, and support time generally. Time spent on infrastructure development is significantly increased, and DevOps practitioners report more software releases and higher quality. Sponsors of @DevOpsSummit will benefit from unmatched branding, profile building and lead generation opportunities through:
For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.
The World's Largest "Cloud Digital Transformation" Event
@CloudExpo / @ThingsExpo 2017 New York
@CloudExpo / @ThingsExpo 2017 Silicon Valley
Full Conference Registration Gold Pass and Exhibit Hall ▸ Here
Register For @CloudExpo ▸ Here via EventBrite
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Register For @DevOpsSummit ▸ Here via EventBrite
Sponsors of Cloud Expo / @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:
For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Track 1. FinTech
Delegates to Cloud Expo / @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.
Join Cloud Expo / @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.
Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!
Accordingly, attendees at the upcoming 20th Cloud Expo / @ThingsExpo June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.
Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.
FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.
More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 20th International Cloud Expo June 6-8, 2017 in New York City and October 31 - November 2, 2017 in Silicon Valley.
The upcoming 20th International @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA announces that its Call For Papers for speaking opportunities is open.
Submit your speaking proposal today! ▸ Here
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