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Omnichannel Challenge| @DevOpsSummit @Catchpoint #DevOps #WebPerf
Omnichannel is all about creating a superb and seamless customer experience across all touchpoints
By: Mehdi Daoudi
Apr. 19, 2017 06:45 PM
The Challenge of Omnichannel for Luxury Retail Brands
Almost all of the luxury brands that we work with are somewhere on the long and winding road between multichannel and omnichannel. For outsiders, this seems to be a small step but in reality, this is an extremely complex transition.
In the luxury industry, multichannel often means that the brands have created an online channel (sometimes completely outsourced) that is often developed and managed completely separately from the offline channel (brick-and-mortar stores) with only limited integration. Both channels use their own order and warehouse management platforms, logistical systems, and sometimes even ERP and CRM systems.
Brick-and-mortar stores offered a luxurious shopping experience where customers could touch and feel the merchandise and provide immediate gratification. The online channel tried to attract customers with wide product selection, low prices, and additional content like product reviews and ratings.
Omnichannel is all about creating a superb and seamless customer experience across all touchpoints. This requires a real-time, distributed order management system that captures all orders and optimizes processing and delivery. These systems offer a consolidated, enterprise-wide, view on inventory whether it is in-store, in distribution centers, or somewhere in the supply chain. These systems provide visibility into the entire life cycle of an order and offer the capability to modify orders which may remove or add products from the order, change the delivery method or time, and accept additional payments or process refunds.
With omnichannel, the distinction between brick and mortar and online will vanish, turning the world into a showroom with walls. Channels are interchangeably and seamlessly used during the search and purchase process and it is virtually impossible for brands to control how customers are doing this. Customers will use mobile phones in the store to compare prices and find better offers. In-store technology will offer new ways to experience products and even allow customers to order online in the store. It won’t be long before stores will use face recognition to identify customers and products already have RFID’s that can also be used to see who is trying on which products.
The flipside of this is that these revolutionary core systems also introduce a new single point of failure. If a store is not connected to the network, it will be almost impossible to provide this fantastic user experience and in the worst case, shops are not even able to sell.
Digital experience monitoring solutions can be used to test the availability and performance or these mission critical applications on all touchpoints (in-store, web, and mobile). In omnichannel, monitoring is no longer about servers, networks, and databases. It’s all about delivering that unique customer experience and revenue assurance.
The post The Challenge of Omnichannel for Luxury Retail Brands appeared first on Catchpoint's Blog.
@DevOpsSummit at Cloud Expo taking place June 6-8, 2017, at Javits Center, New York City, and is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
DevOps at Cloud Expo / @ThingsExpo 2017 New York
DevOps at Cloud Expo / @ThingsExpo 2017 Silicon Valley
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The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
@DevOpsSummit will expand the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike. Recent research has shown that DevOps dramatically reduces development time, the amount of enterprise IT professionals put out fires, and support time generally. Time spent on infrastructure development is significantly increased, and DevOps practitioners report more software releases and higher quality. Sponsors of @DevOpsSummit will benefit from unmatched branding, profile building and lead generation opportunities through:
For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.
The World's Largest "Cloud Digital Transformation" Event
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Sponsors of Cloud Expo / @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:
For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Track 1. FinTech
Delegates to Cloud Expo / @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.
Join Cloud Expo / @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.
Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!
Accordingly, attendees at the upcoming 20th Cloud Expo / @ThingsExpo June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.
Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.
FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.
More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 20th International Cloud Expo June 6-8, 2017 in New York City and October 31 - November 2, 2017 in Silicon Valley.
The upcoming 20th International @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA announces that its Call For Papers for speaking opportunities is open.
Submit your speaking proposal today! ▸ Here
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