From the Wires
GfK presents fresh thinking on mobile, cross-media research at PDRF 2017
By: Business Wire
Oct. 12, 2017 12:20 PM
GfK will be showcasing the latest digital, cross-media research approaches to explore key industry questions and deliver better answers for businesses at this year’s Publishing and Data Research Forum (PDRF).
As part of seven papers that GfK is leading or co-authoring, it will deliver fresh insights on mobile respondents, cross-media comparisons, strategies for survey research, and other key topics.
GfK experts will co-present with several clients, including senior researchers from Meredith Corporation, NOM, Omnicom Media Group, and Time, Inc. The Forum, whose theme is “New Opportunities: New Approaches,” will take place October 14th to 17th in Madrid.
Sessions featuring GfK speakers or co-authors will be:
The Publishing and Data Research Forum provides a global forum for advertisers, agencies, publishers, industry bodies and research and software providers, to share their expertise and experiences, to develop credible business models, backed by robust research.
Learn more about the PDRF event at this link.
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