From the Wires
ShelterPoint Life Wins First Place in PR Daily's 2018 Content Marketing Awards
Workplace Benefit Made Simple With Award-Winning Infographics Series
By: PR Newswire
Dec. 6, 2018 11:30 AM
GARDEN CITY, N.Y., Dec. 6, 2018 /PRNewswire-PRWeb/ -- New York's Paid Family Leave (PFL), which became effective on January 1, 2018, has brought a new benefit to New York employees; along with it came a host of new, complex regulations. While a handful of states have some form of PFL, New York's program is the first of its kind where it's done in a public-private partnership, i.e., it is governed by the State while private insurance carriers provide the coverage. As such, ShelterPoint Life Insurance Company (ShelterPoint Life) has been instrumental in providing an infographics series over the past two years that helped ready New Yorkers for PFL. In doing so, ShelterPoint Life has been recognized as the first place winner in the Infographics category at Ragan's PR Daily 2018 Content Marketing Awards. PR Daily announced this year's winners on https://www.ragan.com/awards/content-marketing-awards/2018/winners/infographic/.
PR Daily sums up ShelterPoint Life's infographics as "minimal text, original icons and multiple data visuals get points across quickly," which makes them the perfect tool for busy insurance brokers as well as employers juggling multiple hats with little time to spare to study up on this new, required benefit.
"Knowing our audience, we needed to translate lengthy legalese into simple, useful, and digestible information. This meant infographics played (and are still playing) a key role in our educational campaign as our brains process visuals faster than text. So, for our infographics to be truly helpful, they had to be scan-able and understood quickly by conveying and illustrating most of the information through visuals," explains Katrin Atienza, AVP Marketing at ShelterPoint Life.
In light of the recognition by Ragan's PR Daily, ShelterPoint Life is curating all published PFL infographics in a special edition blog post on their educational PFL site: http://pfl.shelterpoint.com/blog/Paid-Family-Leave-Infographics
For more information about Paid Family Leave, visit ShelterPoint Life's educational PFL site http://www.NewYorkPFL.com.
1 State of New York Workers' Compensation Board, form DB-680, 2016 – applies to statutory disability premiums under ShelterPoint Life Insurance Co. only
SOURCE ShelterPoint Life
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